全球电商动态速览：善用Google推广，紧跟亚马逊、TikTok最新趋势抢占外贸先机

全球电商动态速览：善用Google推广，紧跟亚马逊、TikTok最新趋势抢占外贸先机

Global E-commerce Insights: Leveraging Google Ads to Seize Opportunities Amid Amazon and TikTok Trends

对于追求“速度第一”的外贸企业而言，及时掌握全球平台动态与市场政策是制胜关键。近期，从亚马逊大促收官到TikTok新政出台，从新兴市场增长到关税政策调整，一系列变化预示着新的机遇与挑战。在此背景下，专业的谷歌竞价推广服务商成为企业快速适应变化、精准触达全球客户不可或缺的伙伴。通过高效的Google推广策略，可以将产品信息与品牌价值在瞬息万变的市场中精准传递。

For foreign trade enterprises pursuing "speed first," staying updated on global platform dynamics and market policies is crucial for success. Recent developments, from the conclusion of Amazon's major sales events to new policies on TikTok, and from growth in emerging markets to adjustments in tariff policies, all signal new opportunities and challenges. In this context, professional Google Ads service providers have become indispensable partners for businesses to quickly adapt to changes and precisely reach global customers. Through effective Google promotion strategies, product information and brand value can be accurately delivered in a rapidly changing market.

一、亚马逊秋季会员日战绩辉煌，第三方卖家销售强劲

1. Amazon's Fall Prime Day Achieves Brilliant Results, Strong Sales for Third-Party Sellers

2023年亚马逊Prime秋季会员日已圆满收官。官方数据显示，在为期两天的大促中，Prime会员从第三方卖家处订购了超过1.5亿件商品，较2022年同期的约1亿件大幅增长。服装、美容美妆、家居用品、玩具成为全球最畅销的品类。数据分析公司Numerator指出，此次大促前30小时，每笔订单平均支出为55.86美元。这充分展示了平台大促活动的巨大流量红利。对于卖家而言，在非大促期维持曝光与销量同样重要，此时持续性的Google推广投入能有效积累品牌认知，为下一次流量高峰做好准备。

The 2023 Amazon Prime Fall Member Day has concluded successfully. Official data shows that during the two-day promotion, Prime members ordered over 150 million items from third-party sellers, a significant increase from approximately 100 million in the same period last year. Apparel, beauty and cosmetics, home goods, and toys were the top-selling categories globally. Data analytics firm Numerator noted that in the first 30 hours of the promotion, the average spending per order was $55.86. This fully demonstrates the immense traffic dividend of platform promotional events. For sellers, maintaining exposure and sales during non-promotional periods is equally important. Consistent investment in Google promotion can effectively build brand awareness and prepare for the next traffic peak.

二、TikTok Shop出台新结算政策，资金周转效率成焦点

2. TikTok Shop Introduces New Settlement Policy, Focusing on Capital Turnover Efficiency

TikTok Shop宣布自2023年11月1日起实施新的卖家结算政策。根据店铺表现，将适用三种结算周期：快速结算期（3个日历日）、标准结算期（8个日历日）和延长结算期（15个日历日）。这一政策将直接影响卖家的资金流转速度。高效的现金流是外贸的生命线。在运营多平台时，通过Google推广为独立站或核心平台店铺引流，可以构建更自主的销售渠道，减少对单一平台政策的依赖，同时优化资金流管理。

TikTok Shop announced that it will implement a new seller settlement policy starting November 1, 2023. Based on store performance, three settlement cycles will apply: Fast Settlement (3 calendar days), Standard Settlement (8 calendar days), and Extended Settlement (15 calendar days). This policy will directly affect sellers' capital turnover speed. Efficient cash flow is the lifeline of foreign trade. When operating on multiple platforms, using Google promotion to drive traffic to independent websites or core platform stores can help build more autonomous sales channels, reduce reliance on the policies of a single platform, and optimize cash flow management.

三、全球市场扫描：巴西增长稳健，印尼关税调整

3. Global Market Scan: Steady Growth in Brazil, Tariff Adjustments in Indonesia

巴西市场：2023年上半年电商销售额达804亿雷亚尔（约1200亿人民币），预计全年销售额将达1857亿雷亚尔。市场潜力巨大。
印尼市场：自2023年10月17日起，将对进口自行车、化妆品、钢铁和手表加征最惠国关税，税率在0%-40%不等。这增加了相关品类商品的进入成本。

Brazil Market: E-commerce sales reached 80.4 billion reais (approximately 1.2 trillion RMB) in the first half of 2023, with annual sales expected to reach 185.7 billion reais. The market potential is enormous.
Indonesia Market: Starting October 17, 2023, most-favored-nation (MFN) tariffs will be imposed on imported bicycles, cosmetics, steel, and watches, with rates ranging from 0% to 40%. This increases the entry cost for related product categories.

面对不同市场的机遇与壁垒，市场调研与精准营销至关重要。利用Google推广的定位功能，可以针对巴西、印尼等特定国家或地区进行广告投放，测试市场反应，并以较低成本获取潜在客户数据，为制定本土化策略提供依据。

Faced with opportunities and barriers in different markets, market research and precise marketing are crucial. Utilizing the targeting features of Google Ads, advertisements can be directed to specific countries or regions such as Brazil and Indonesia to test market response and acquire potential customer data at a lower cost, providing a basis for developing localized strategies.

四、中国跨境电商持续增长，出海需强化数字营销能力

4. Sustained Growth in China's Cross-border E-commerce, Enhancing Digital Marketing Capabilities for Global Expansion

海关总署数据显示，2023年前三季度中国跨境电商进出口1.7万亿元，增长14.4%。其中，出口增长17.7%，势头强劲。在竞争日益激烈的出海赛道中，单纯依赖平台流量已不足够。构建“平台+独立站”的多元化渠道，并通过专业的Google推广进行整合营销，能够提升品牌溢价能力，实现可持续增长。优秀的谷歌竞价推广服务商不仅能提供广告投放服务，更能基于数据分析和行业洞察，为企业量身定制全球数字营销解决方案，真正实现“速度第一”。

Data from the General Administration of Customs shows that in the first three quarters of 2023, China's cross-border e-commerce import and export volume reached 1.7 trillion yuan, an increase of 14.4%. Exports grew by 17.7%, showing strong momentum. In the increasingly competitive global expansion landscape, relying solely on platform traffic is no longer sufficient. Building a diversified channel strategy of "platform + independent website" and conducting integrated marketing through professional Google promotion can enhance brand premium and achieve sustainable growth. Excellent Google Ads service providers not only offer advertising services but also tailor global digital marketing solutions for enterprises based on data analysis and industry insights, truly achieving "speed first."