Google推广终极指南：如何通过VarageSale和谷歌竞价获取最优外贸订单
外贸行业现状分析 | Analysis of Current Foreign Trade Situation
近年来，外贸行业面临诸多挑战：廉价劳动力优势减弱、价格战激烈、订单碎片化。疫情更是加速了这些问题的暴露。对于外贸人来说，Google推广已成为获取外贸订单的关键解决方案。
In recent years, the foreign trade industry has faced many challenges: weakening advantages of cheap labor, fierce price wars, and fragmented orders. The pandemic has further exacerbated these issues. For foreign trade practitioners, Google Ads has become the key solution to obtain foreign trade orders.
突破传统：Google推广新渠道 | Breaking Tradition: New Google Ads Channels
在当今时代，不能仅依赖单一渠道。Google推广结合创新平台使用是掌握规则和流量的重要途径。以SHELN为例，通过Google竞价推广+网红营销+大数据分析，成功实现海外市场突破。
In today's era, relying on a single channel is no longer enough. Using Google Ads with innovative platforms is an important way to master the rules and traffic. Taking SHELN as an example, it successfully broke through the overseas market through Google Ads + influencer marketing + big data analysis.
Google推广核心渠道 | Core Google Ads Channels
1. VarageSale推广：二手交易平台中的优质客户资源
2. 谷歌竞价推广：精准定位目标客户
3. 社交媒体引流+Google推广组合
4. EDM邮件营销激活客户
1. VarageSale Ads: High-quality customer resources in second-hand trading platforms
2. Google Bidding Ads: Precise targeting of potential customers
3. Social media traffic + Google Ads combination
4. EDM email marketing to activate customers
Google推广优化技巧 | Google Ads Optimization Tips
• 使用Google推广的关键词规划工具
• 设置合理的每日预算
• 优化着陆页提高转化率
• 定期分析谷歌竞价推广数据报告
• Use Google Ads Keyword Planner
• Set reasonable daily budget
• Optimize landing pages to improve conversion rate
• Regularly analyze Google Bidding Ads data reports
工厂卖家必看：Google推广成功案例 | Must-See for Factory Sellers: Google Ads Success Cases
某五金工厂通过Google推广+VarageSale组合营销，3个月内实现：
• 询盘量增长300%
• 订单转化率提升45%
• 客户获取成本降低28%
A hardware factory achieved through Google Ads + VarageSale combination marketing in 3 months:
• 300% increase in inquiries
• 45% improvement in order conversion rate
• 28% reduction in customer acquisition costs
