跨境卖家如何应对爆品断货难题？5个实用解决方案
打造爆品是跨境卖家的梦想，但随之而来的断货危机却可能让喜悦变成烦恼。本文将为您提供5个专业解决方案，帮助您从容应对库存挑战。
Creating bestsellers is every cross-border seller's dream, but the ensuing out-of-stock crisis can turn joy into frustration. This article provides 5 professional solutions to help you calmly address inventory challenges.
1. 价格调整策略 | Pricing Adjustment Strategy
在即将断货前，建议采取小幅度多次涨价的方式：
- 每次涨价5-10%，避免一次性大幅提价
Before running out of stock, we recommend implementing small, incremental price increases:
- Increase prices by 5-10% each time, avoiding one-time large hikes
2. 广告预算优化 | Advertising Budget Optimization
库存紧张时，应逐步减少广告投入：
- 将广告预算降低30-50%
- 暂停表现不佳的广告组
When inventory is tight, you should gradually reduce advertising investment:
- Reduce ad budget by 30-50%
- Pause underperforming ad groups
3. 供应链管理 | Supply Chain Management
建立多元化供应商网络至关重要：
- 保持3-5家备选供应商
- 建立长期合作关系
Building a diversified supplier network is crucial:
- Maintain 3-5 alternative suppliers
- Establish long-term cooperative relationships
4. 客户沟通技巧 | Customer Communication Skills
断货时，良好的沟通能保留客户：
- 明确显示预计补货时间
- 提供到货提醒功能
When out of stock, good communication can retain customers:
- Clearly display estimated restocking time
- Provide arrival reminder function
5. 补货后营销策略 | Post-Restock Marketing Strategy
库存恢复后，建议采取组合营销：
- 产品捆绑销售(相关产品)
- 限时促销活动
After inventory recovery, we recommend combo marketing:
- Product bundle sales (related products)
- Limited-time promotions
专业提示：我们提供包括优惠券、满减、限时促销等多种营销工具，帮助卖家最大化销售机会。
Pro Tip: We provide various marketing tools including coupons, spend-and-save, and flash sales to help sellers maximize sales opportunities.
