TikTok跨境电商新布局：东南亚四国即将上线TikTok Shop业务
【CNMO新闻】全球短视频巨头TikTok近日宣布重大战略升级——将于4月25日正式在东南亚四国（泰国、越南、马来西亚、菲律宾）上线跨境电商业务TikTok Shop。
[CNMO News] The global short video giant TikTok recently announced a major strategic upgrade - the official launch of cross-border e-commerce business TikTok Shop in four Southeast Asian countries (Thailand, Vietnam, Malaysia, Philippines) on April 25.
这是TikTok继成功开拓中国、印尼和英国市场后，在跨境电商领域的又一次重要扩张。数据显示，东南亚地区拥有超过4亿互联网用户（占人口75%以上），其中2.4亿为TikTok活跃用户，市场潜力巨大。
This marks another important expansion in TikTok's cross-border e-commerce field after successfully entering the Chinese, Indonesian and UK markets. Data shows that Southeast Asia has more than 400 million internet users (over 75% of the population), including 240 million active TikTok users, indicating enormous market potential.
为什么选择东南亚？
1. 电商市场年增长率达20%以上
2. 移动支付普及率快速提升
3. 年轻人口占比高，消费意愿强
Why Southeast Asia?
1. E-commerce market growing at 20%+ annually
2. Rapid adoption of mobile payments
3. Large young population with strong consumption willingness
目前TikTok全球下载量已突破30亿次，月活跃用户正式跨越10亿大关。平台独特的"视频即购物"模式创造了惊人的转化率，使众多跨境卖家看到了新的增长机遇。
TikTok has now surpassed 3 billion global downloads with monthly active users officially crossing the 1 billion mark. The platform's unique "shoppable video" model creates amazing conversion rates, revealing new growth opportunities for cross-border sellers.
商家入驻方式：
• 普通入驻：自主申请并通过审核
• 邀请码入驻：本月下旬定向发放邀请码
Merchant Entry Options:
• Regular entry: Self-application with platform approval
• Invitation code entry: Targeted invitation codes to be distributed in late April
专家分析指出，TikTok此次扩张将重塑东南亚电商格局，为当地消费者带来更丰富的购物体验，同时也为中国品牌出海提供了新的黄金通道。
Experts note that TikTok's expansion will reshape Southeast Asia's e-commerce landscape, bringing richer shopping experiences to local consumers while providing Chinese brands with a new golden channel for global expansion.
