经验丰富的SEO推广手法：谷歌竞价推广直播App付费推广最佳方法
如何通过移动广告平台推广APP？ 有些开发者在烧钱，有些开发商在盘算转化率。 为了更好的玩转移动广告平台，我们列举以下最佳的APP付费推广方法。
How to promote apps through mobile ad platforms? Some developers burn money while others calculate conversion rates. To better utilize mobile ad platforms, we list the best paid promotion methods below.
一、从广告素材开始 | 1. Start with Ad Creatives
首要步骤是制定广告素材信息传递策略。毫无疑问，消费者更有可能去点击他们所认识的品牌所投放的广告。
The first step is to develop an ad creative messaging strategy. Undoubtedly, consumers are more likely to click on ads from brands they recognize.
二、目标用户定位 | 2. Target Audience Positioning
移动广告网络提供许多种不同的定位方法，作为广告服务购买者，根据操作系统和地区清晰地定义目标用户非常重要。
Mobile ad networks offer various targeting methods. As an ad buyer, clearly defining your target audience by OS and region is crucial.
三、APP STORE游戏推广 | 3. App Store Game Promotion
1. 第一印象：App Store登录页
登录页的目的是将查看应用程序的潜在用户转化为下载应用程序的用户。
1. First Impression: App Store Landing Page
The purpose of the landing page is to convert potential users who view the app into downloaders.
四、需要为广告活动投入多少资金？ | 4. How Much to Invest in Ad Campaigns?
需要确定广告活动的准确花费，这个问题没有固定答案，具体花费因应用程序和开发人员而异。
Determining the exact ad campaign budget has no fixed answer - it varies by app and developer.
五、一些小技巧 | 5. Additional Tips
1. 将您的应用程序大小保持在50MB以内
iTunes商店对于无线网络中的应用程序安装设置了50MB的限制。
1. Keep Your App Under 50MB
The iTunes Store has a 50MB limit for app installations over WiFi.
2. 在多个广告网络上做推广
将广告发布在多个广告网络上以覆盖最大范围的受众。
2. Promote Across Multiple Ad Networks
Distribute ads across multiple networks to maximize audience reach.
3. 时常变换您的广告素材
应该尽量每个月更新两次广告素材，因为广告素材会随着时间的流逝而失去吸引力。
3. Regularly Refresh Ad Creatives
Update creatives twice monthly as they lose effectiveness over time.
4. 英语的优先级应高于其他外语
智能手机的大多数用户或是来自讲英语的国家，或是对英语有足够好的理解力。
4. Prioritize English Over Other Languages
Most smartphone users either come from English-speaking countries or understand English well.
5. 构建应用程序组合
最成功的应用程序开发者都制定了应用程序组合策略并开发了大量的应用程序。
5. Build an App Portfolio
The most successful developers create app portfolios with multiple applications.
6. 将重心放在客户拓展而非点击量上
这是许多市场营销人员都会犯的错误。
6. Focus on Customer Acquisition Over Clicks
This is a common mistake many marketers make.
