冯仑谈营销：因为信任，所以简单，所以永远 | SEO优化营销策略
冯仑谈营销：因为信任，所以简单，所以永远 | SEO优化营销策略
Feng Lun on Marketing: Trust Makes It Simple, Simple Makes It Last | SEO-Optimized Marketing Strategies
封面题图｜《POI》
Cover Image | 《POI》
文｜冯仑（微信公众号：冯仑风马牛）
Author | Feng Lun (WeChat Official Account: Feng Lun Feng Ma Niu)
今天继续聊营销。企业要长期的发展，营销是很重要的一个环节。我们做营销，要用长期的价值观跟客户连接，而不是短期的收钱。
Today, let's continue talking about marketing. For long-term business development, marketing is a crucial component. In marketing, we need to connect with customers through long-term values rather than short-term profit.
钱是会过去的。自从地球上有赚钱这件事，一直到今天，真正被记住的都不是钱，而是是钱和人、和事的连接。
Money fades. Since the beginning of commerce on Earth, what's truly remembered isn't money itself, but how money connects with people and events.
在房地产企业里，我觉得万科、原来的绿城等一些优秀的企业做得很认真，一点一滴的去连接。
In real estate, companies like Vanke and the former Greentown have done exceptionally well in building these connections meticulously.
因为信任，所以简单，因为简单，所以永远。
Trust makes it simple, and simple makes it last.
跟客户长期的连接、互相信任，能解决能不能成交这个问题。接下来就是以多少钱卖？也就是产品的溢价问题。
Long-term connections and mutual trust with customers solve the problem of whether a deal can be made. Then comes the question of pricing - the premium of the product.
每一个品牌所讲的故事，以及故事后面所传导的价值观与客户的连接度越高，品牌故事就越打动人，能谈到价钱的地方就越多。
The more a brand's story and its conveyed values resonate with customers, the more compelling the brand becomes, allowing for higher pricing power.
房地产领域的品牌，我觉得可以分成三个方面：
In real estate, brands can be categorized into three aspects:
- 公司品牌 (Corporate Brand)
- 企业家品牌 (Entrepreneur Brand)
- 产品品牌 (Product Brand)
房地产企业最重要的是公司品牌，公司品牌要传导公司的价值、公司的诚信、公司对客户一如既往的责任感。
For real estate companies, corporate brand is most crucial. It must convey the company's values, integrity, and consistent sense of responsibility toward customers.
实际上，做一个好的企业，就是做四件事：
Essentially, building a great company involves four key elements:
- 产品 (Product)
- 人才 (Talent)
- 品牌 (Brand)
- 公司价值 (Corporate Value)
往期文章：冯仑：做营销卖产品，如此境界最高
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