90后00后成数字外贸主力军：AI赋能年轻创业者开拓全球市场
90后00后成数字外贸主力军：AI赋能年轻创业者开拓全球市场
Post-90s and Post-00s Emerge as Main Force in Digital Foreign Trade: AI Empowers Young Entrepreneurs to Expand Global Market
杭州，2023年11月16日 - 阿里巴巴国际站数字外贸真牛奖在杭州盛大举行，2000多名外贸从业者齐聚一堂。令人瞩目的是，90后、95后乃至00后的"数字化原住民"正成为数字外贸创业的主力军。
Hangzhou, November 16, 2023 - The Alibaba.com Digital Foreign Trade Excellence Awards grandly convened in Hangzhou, gathering over 2,000 trade professionals. Notably, "digital natives" from the post-90s, post-95s to post-00s generations are becoming the main force in digital foreign trade entrepreneurship.
数据显示，参赛的21位选手中，90后及"准00后"占比超38%，95后占比达14%。这一比例较往年显著提升，标志着数字外贸已进入新世代。
Statistics show that among the 21 contestants, post-90s and "quasi-post-00s" accounted for over 38%, with post-95s making up 14%. This significant increase compared to previous years marks the arrival of a new era in digital foreign trade.
数字化工具降低出海门槛
Digital Tools Lower Barriers to Global Expansion
99年出生的黄凯，佛山市顺德区杰苧家具有限公司总经理，从零开始仅用半年就将店铺做到行业TOP3，月销售额达300万元。"数字化出海门槛不高，有货就能做外贸"，这位英语四级未过的年轻创业者如是说。
Huang Kai, born in 1999 and general manager of Foshan Shunde Jiening Furniture Co., Ltd., grew his store to top 3 in the industry within just six months, achieving monthly sales of 3 million yuan. "The threshold for digital global expansion isn't high - having products means you can do foreign trade," said this young entrepreneur who hasn't passed CET-4.
96年出生的刘禹川，河北保定淘淘汇进出口贸易有限公司总经理，同样不会英语，却在阿里国际站上用不到2年时间实现猫砂产品4000万元营收。
Liu Yuchuan, born in 1996 and general manager of Baoding Taotao Hui Import & Export Trade Co., Ltd., also without English proficiency, achieved 40 million yuan revenue selling cat litter on Alibaba.com in less than two years.
AI赋能外贸新世代
AI Empowers the New Generation of Foreign Trade
阿里国际站近期推出的首款AI全链路产品"生意助手"受到年轻创业者热捧。黄凯团队利用该工具将产品发布时间从一个月缩短至两小时，报价时间从1-2天降至5分钟内。
Alibaba.com's recently launched first AI end-to-end product "Business Assistant" has gained popularity among young entrepreneurs. Huang Kai's team used this tool to reduce product launch time from one month to two hours, and quotation time from 1-2 days to within 5 minutes.
"AI工具对年轻创业者来说真是'有手就行'，"黄凯表示，"我们正在训练AI更懂团队需求，实现'科学式偷懒'"。
"AI tools make things 'as easy as pie' for young entrepreneurs," said Huang Kai. "We're training the AI to better understand team needs, achieving 'scientific laziness'."
创新营销模式开拓蓝海
Innovative Marketing Models Explore Blue Oceans
90后"摩天轮亿姐"王雪娇，郑州力美奇游乐设备有限公司总经理，通过4万平方米的跨境直播游乐场，每月带来300条询盘，年营收超3亿元。"我们让客户在真实场景中体验产品，疫情期间保证了成交率稳定。"
Wang Xuejiao, the post-90s "Ferris Wheel Billionaire" and general manager of Zhengzhou Limeiqi Amusement Equipment Co., Ltd., generates 300 inquiries monthly through a 40,000-square-meter cross-border live streaming amusement park, with annual revenue exceeding 300 million yuan. "We let customers experience products in real scenarios, maintaining stable transaction rates during the pandemic."
阿里国际站总裁张阔表示："'未来之径'不是讨论出来的，是我们每个人一起创造出来的。AI已为外贸找到真正的工作。"
Zhang Kuo, President of Alibaba.com, stated: "The 'path to the future' isn't discussed into existence - it's created by each of us together. AI has found real work in foreign trade."
