戛纳电影节带火中国宝石出口？外贸商晒真实订单数据

戛纳电影节带火中国宝石出口？外贸商晒真实订单数据

Cannes Film Festival Boosts China's Gemstone Exports? Foreign Trade Merchants Share Real Order Data

5月下旬举行的戛纳国际电影节星光熠熠，掀起了一股海外市场宝石消费热潮，并迅速传导至中国外贸行业。根据阿里国际站数据显示，5月最后一周，珠宝类商品成交额同比增长3倍。

The star-studded Cannes International Film Festival in late May sparked a wave of gemstone consumption in overseas markets, quickly impacting China's foreign trade industry. According to data from Alibaba International Station, jewelry sales in the last week of May increased by 300% year-on-year.

这一消息让外贸人陈海金在6月淡季中感受到了一丝温暖，"这种小波动让人看到了希望，也给了我们信心"。

This news brought a glimmer of warmth to foreign trade merchant Chen Haijin during the slow season in June. "Such small fluctuations give us hope and confidence," he said.

陈海金是广西梧州的一名人造宝石首饰出口商，他告诉第一财经，自己并未直接感受到订单的明显起色，但在外需收缩、尤其是今年4月订单同比骤降一半的超级淡季中，他比任何时候都更需要这样的好消息。

Chen Haijin, an artificial gemstone jewelry exporter from Wuzhou, Guangxi, told First Financial that while he hasn't seen significant improvement in orders, such good news is especially welcome during this super off-season when external demand has contracted sharply, with April orders dropping by half year-on-year.

主要动力在于产品不断升级

Main Driver Lies in Continuous Product Upgrades

在外部需求收缩时期，今年宝石相关进出口整体却呈现出两位数的逆势增长。

Despite shrinking external demand, gemstone-related imports and exports have shown double-digit growth against the trend this year.

据海关总署发布的《进出口商品类章总值表》显示，以人民币计，"天然或养殖珍珠、宝石或半宝石、贵金属、包贵金属及其制品；仿首饰；硬币"品类今年前4个月出口额为659.5亿元，同比增长36%；进口额为2808.6亿元，同比增长90.6%。以美元计，出口同比增长26.3％，进口增长77.4％。

According to the "Total Value Table of Import and Export Commodity Categories" released by the General Administration of Customs, in RMB terms, exports of "natural or cultured pearls, gemstones or semi-precious stones, precious metals, clad precious metals and their products; imitation jewelry; coins" reached 65.95 billion yuan in the first four months of this year, a year-on-year increase of 36%; imports were 280.86 billion yuan, up 90.6% year-on-year. In USD terms, exports increased by 26.3%, while imports grew by 77.4%.

黄春林认为，全球经济下行，消费者更加关注性价比，这为人造宝石提供了更大的市场需求。加之过去几年的市场推广，今年海外市场对人造莫桑石等产品的认知度越来越高，也越来越受欢迎，这使得他们今年的订单实现了两位数增长。

Huang Chunlin believes that the global economic downturn has made consumers more price-conscious, creating greater market demand for artificial gemstones. Coupled with marketing efforts in recent years, overseas markets have become increasingly aware of and receptive to products like artificial moissanite, leading to double-digit order growth this year.

小单快返优势凸显

Advantages of Small Orders with Quick Returns Become Prominent

面对经济下行和产业转移的挑战，外贸人更加注重修炼内功，提升产品和团队的竞争力。

Facing challenges from economic downturn and industrial relocation, foreign trade merchants are focusing more on internal improvements to enhance product and team competitiveness.

随着外贸订单日益碎片化，小单快返成为一大趋势。"交货越快，客户返单越快。"陈海金表示，以前客户半年或一年采购一次，现在往往一个月下单一次，不仅下单频率增加，而且设计经常需要更改。

As foreign trade orders become increasingly fragmented, small orders with quick returns have become a major trend. "The faster the delivery, the faster customers reorder," Chen Haijin said. Whereas customers used to purchase every six months or a year, they now often place orders monthly, with both increased frequency and frequent design changes.

陈海金认为，即使近期美国市场下滑、东南亚市场上升，产品升级仍是努力的方向，但无论是高端还是低端产品，都仍有可观的需求量。"任何市场都有衰退和上升的时候，如果看不准，就不要轻易放弃，说不定哪天又会爆发。"

Chen believes that despite recent declines in the US market and growth in Southeast Asia, product upgrades remain the focus. Both high-end and low-end products still see considerable demand. "Every market has its ups and downs. If you're unsure, don't give up easily - it might boom again unexpectedly."