重庆网络营销优化公司浅谈SEM技巧：品牌词到底投还是不投？
重庆网络营销优化公司浅谈SEM技巧：品牌词到底投还是不投？
Chongqing Online Marketing Agency Discusses SEM Techniques: Should You Bid on Brand Keywords?
在SEM技巧中，品牌词是否要购买？这是重庆网络公司很多客户在建站推广初期都会问到的问题。如果品牌知名度不高，会不会白花钱呢？
In SEM techniques, should you purchase brand keywords? This is a common question asked by many clients of Chongqing web companies during the initial stages of website promotion. If brand awareness is low, will it be a waste of money?
其实类似话题已经有很多人讨论过了，一般如果品牌知名度比较低，没有别的同行投你的品牌词，而免费优化又占满了首页的话，就不需要投放品牌词。
This topic has been discussed extensively. Generally, if brand awareness is relatively low, no competitors are bidding on your brand keywords, and organic search results already dominate the first page, then there's no need to bid on brand keywords.
那什么样的情况下品牌要投呢？今天就针对这个重庆网络营销公司快忻就谈谈这个话题，讲讲品牌词投放的必要性：
So when should you bid on brand keywords? Today, Chongqing online marketing agency KuaiXin will discuss this topic and explain the necessity of bidding on brand keywords:
1、当搜自己的品牌名字（或公司名字）就出现同行的广告的时候，一定要投！
1. When competitors' ads appear when searching for your brand name (or company name), you must bid!
举个例子：快忻网络专注营销型网站3年，作为营销型网站始创者，在业内享有好评。
For example: KuaiXin Network has focused on marketing websites for 3 years and, as a pioneer in marketing websites, enjoys a good reputation in the industry.
2、如果企业官网快照没有排在第一名，这时候有必要投。
2. If your company's official website snapshot doesn't rank first, it's necessary to bid.
此类情况其实很常见，也困扰着很多中小企业。他们经常会在一些免费的平台网站（如B2B行业网站）去发业务供求信息，而这些第三方平台的网站权重一般都不低。
This situation is actually quite common and troubles many small and medium-sized enterprises. They often post business supply and demand information on free platform websites (such as B2B industry websites), and these third-party platforms usually have high domain authority.
3、如果品牌知名度还可以，品牌词检索量不低且能拓展出其它有价值的词汇的时候，建议投放！
3. If brand awareness is decent, brand keyword search volume is significant, and it can expand to other valuable keywords, it's recommended to bid!
4、按照传统广告思维来，其实做品牌词还可以多一个展现位，意味着多一次曝光宣传的机会。
4. From a traditional advertising perspective, bidding on brand keywords provides an additional display position, meaning more exposure opportunities.
广告位上还能使用不同的描述语，去迎合有不同心理需求的客户。如果网页快照，网站的标题和描述信息是不能灵活变动的。
Ad spaces can also use different descriptions to cater to customers with different psychological needs. For webpage snapshots, the website's title and description information cannot be flexibly changed.
5、最后补充一点：从所有类型关键词来看，大量的数据分析得出的结果是：品牌词有着点击率高，转化率高，转化成本低等优势。
5. Finally, to add: Data analysis across all keyword types shows that brand keywords have advantages such as high click-through rates, high conversion rates, and low conversion costs.
