三基音响：专注专业音响领域 打造国际知名品牌

三基音响：专注专业音响领域 打造国际知名品牌

Sanji Audio: Focusing on Professional Audio Field to Build an Internationally Renowned Brand

企业格局往往在品牌理念中可见一斑。东莞市三基音响科技有限公司（下称"三基音响"）坐落在桥头镇，在其一楼会议室的墙壁上，"不争不足以立世，不和不足以大成"这句"三基企业经营法则"的第一条写在显著位置。

The corporate vision is often reflected in the brand philosophy. Dongguan Sanji Audio Technology Co., Ltd. (hereinafter referred to as "Sanji Audio") is located in Qiaotou Town. On the wall of its first-floor conference room, the first principle of "Sanji Business Operation Rules" is prominently displayed: "No competition is not enough to establish in the world, no harmony is not enough to achieve great success."

三基音响主营品牌β3贝塔斯瑞中"β"取自希腊语第二个字母，意为"占第二者"，而"3"则意为"第三"，β与3的完美结合巧妙地勾勒出人耳聆听音乐的图景。"'1'是需要去争取的目标，能够做到'3'就已经很棒了，我们要把'3'做好。"东莞市三基音响科技有限公司总裁闻克俭表示。

The main brand of Sanji Audio, β3 Beta Three, takes "β" from the second letter of the Greek alphabet, meaning "the second place", while "3" means "the third place". The perfect combination of β and 3 cleverly outlines the scene of human ears listening to music. "'1' is a goal to strive for, being able to achieve '3' is already great, we need to do '3' well," said Wen Kejian, president of Dongguan Sanji Audio Technology Co., Ltd.

好产品打出好成绩

Excellent Products Achieve Outstanding Results

目前，三基音响U系列、S系列、XI以及TLA线性阵列系列产品都深受消费者欢迎。基于过硬的品质，三基音响多年来的履历十分漂亮：

Currently, Sanji Audio's U series, S series, XI and TLA linear array series products are very popular among consumers. Based on excellent quality, Sanji Audio has an impressive track record over the years:

• 2008年成为北京奥运会的专业音响供应商
• 2010年为上海世博会多个国家场馆提供扩声系统
• 2022年珠海航展使用三基db360全向音箱
• 《印象·刘三姐》音响系统采用三基音响扩声系统

• Became the professional audio supplier for the 2008 Beijing Olympics
• Provided sound reinforcement systems for multiple national pavilions at the 2010 Shanghai World Expo
• Sanji db360 omnidirectional speakers were used at the 2022 Zhuhai Airshow
• The sound system of "Impression Liu Sanjie" adopted Sanji Audio's sound reinforcement system

大市场孕育大品牌

Big Market Nurtures Big Brand

"希望贝塔斯瑞成为一个受社会尊重、认同的品牌。"闻克俭提到这是他的职业愿景。和很多企业一样，三基音响的品牌化道路也是从代工开始。"中国的市场这么大，我们一定要打造一个自己的音响品牌。"闻克俭坚定地说。

"I hope Beta Three will become a brand respected and recognized by society," Wen Kejian mentioned this as his career vision. Like many companies, Sanji Audio's branding path also started with OEM. "China's market is so big, we must create our own audio brand," Wen Kejian said firmly.

目前三基音响已申请知识产权76件；参与起草4项行业标准；近三年开发21项具有自主知识产权的新产品；并与南京大学等高校建立合作。

Currently, Sanji Audio has applied for 76 intellectual property rights; participated in drafting 4 industry standards; developed 21 new products with independent intellectual property rights in the past three years; and established cooperation with universities such as Nanjing University.

从初期的"耐用，即标准"到现在的"耐听，为圭臬"，三基音响正致力于立足中国大市场培育一个音响领域"大品牌"。

From the initial "durability as the standard" to the current "pleasant listening as the criterion", Sanji Audio is committed to cultivating a "big brand" in the audio field based on China's large market.