汕头玩具出口逆势增长31.5%：技术赋能与新业态助力产业升级
文/羊城晚报全媒体记者 赵映光 | By Zhao Yingguang, Yangcheng Evening News
世界玩具看中国，中国玩具看广东，广东玩具看澄海。作为全球重要玩具生产基地，汕头澄海区拥有"中国玩具礼品之都"美誉，今年1-5月玩具出口额达49.6亿元，同比增长31.5%。
Global toys look to China, Chinese toys look to Guangdong, Guangdong toys look to Chenghai. As a global important toy production base, Shantou's Chenghai District enjoys the reputation of "China's Toy and Gift Capital", with toy exports reaching 4.96 billion yuan from January to May, a year-on-year increase of 31.5%.
技术赋能提升竞争力 | Technology Empowerment Enhances Competitiveness
汕头海关通过建立技术服务平台，为企业提供检测认证、技术培训等配套服务。广东骅星科技生产经理魏勇表示："海关的技术指导帮助我们更好理解各国安全标准，显著提升应对技术贸易壁垒能力。"
Shantou Customs has established technical service platforms to provide enterprises with testing certification, technical training and other supporting services. Wei Yong, production manager of Guangdong Huaxing Technology, said: "Customs technical guidance helps us better understand international safety standards and significantly improves our ability to cope with technical trade barriers."
IP创新创造附加值 | IP Innovation Creates Added Value
奥飞娱乐通过"IP+全产业链"模式成功打造多个知名IP。在海关通关便利、质量检测等政策支持下，企业克服疫情、芯片短缺等困难，保持良好出口势头。
Alpha Group has successfully created several well-known IPs through the "IP + entire industry chain" model. With the support of customs clearance facilitation and quality inspection policies, the company has overcome difficulties such as the pandemic and chip shortages, maintaining good export momentum.
新业态拓宽出口通道 | New Business Models Broaden Export Channels
市场采购贸易方式为中小企业提供新机遇。宝奥国际玩具城已发展成为国际玩具产业综合体，今年汕头市场采购贸易出口额超12亿元，其中玩具占比76.41%。
The market procurement trade method provides new opportunities for SMEs. Baao International Toy City has developed into an international toy industry complex. This year, Shantou's market procurement trade exports exceeded 1.2 billion yuan, with toys accounting for 76.41%.
澄海海关副关长林伟鸿表示："将持续在质量检测、技贸应对等方面发力，增强澄海玩具国际市场竞争力。"
Lin Weihong, Deputy Director of Chenghai Customs, said: "We will continue to focus on quality inspection and technical trade response to enhance the international market competitiveness of Chenghai toys."
