2021年中国化妆品市场发展现状与进出口分析报告

2021年中国化妆品市场发展现状与进出口分析报告

China Cosmetics Market Development Status and Import-Export Analysis Report 2021

一、中国化妆品市场发展现状 | Part 1: Development Status of China's Cosmetics Market

根据国家质检总局2007年发布的《化妆品标识管理规定》，化妆品是指通过涂抹、喷洒等方式作用于人体表面，以达到清洁、保养、美容等目的的产品。According to the "Cosmetics Labeling Management Regulations" issued by the General Administration of Quality Supervision in 2007, cosmetics refer to products applied to the human body surface through smearing, spraying, etc., for the purposes of cleaning, maintenance, beauty, etc.

2021年中国化妆品零售总额达4026亿元，同比增长18.4%，呈现快速增长态势。In 2021, China's total cosmetics retail sales reached 402.6 billion yuan, a year-on-year increase of 18.4%, showing rapid growth.

Euromonitor数据显示，2020年中国化妆品市场规模为5198亿元，预计到2024年将突破8000亿元。According to Euromonitor data, China's cosmetics market size was 519.8 billion yuan in 2020, and is expected to exceed 800 billion yuan by 2024.

二、化妆品进出口贸易情况 | Part 2: Import and Export Trade of Cosmetics

2021年中国化妆品进口数量为21.72万吨，出口数量为20.07万吨。In 2021, China imported 217,200 tons of cosmetics and exported 200,700 tons.

从金额来看，2021年化妆品进口额达202.87亿美元，出口额为25.04亿美元。In terms of value, cosmetics imports reached $20.287 billion in 2021, while exports were $2.504 billion.

主要进口来源国为日本（占比24.6%）、法国和韩国。主要出口目的地为美国（占比28.3%）、中国香港和英国。The main import sources are Japan (24.6%), France and South Korea. The main export destinations are the United States (28.3%), Hong Kong China and the UK.

三、化妆品价格走势 | Part 3: Cosmetics Price Trends

2021年化妆品零售价格指数在98-102之间波动，整体价格较2020年有所下降。The cosmetics retail price index fluctuated between 98-102 in 2021, with overall prices declining compared to 2020.

价格下降主要由于市场竞争加剧和线上渠道发展。The price decline is mainly due to intensified market competition and the development of online channels.

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