Google推广助力跨境电商：TikTok Shop秋季大促GMV暴涨124%深度解析
Google推广助力跨境电商：TikTok Shop秋季大促GMV暴涨124%深度解析
Google Ads for Cross-Border E-Commerce: Analyzing TikTok Shop's 124% GMV Surge in Fall Promotion
随着跨境电商旺季来临，Google推广成为商家获客的关键渠道。近日TikTok Shop秋季大促美区GMV同比暴涨124%，为跨境电商旺季备战提供了重要参考。
As the peak season for cross-border e-commerce approaches, Google Ads has become a crucial customer acquisition channel. TikTok Shop's recent fall promotion saw U.S. GMV surge 124% year-over-year, providing valuable insights for peak season preparation.
商家自运营模式表现亮眼
Outstanding Performance of Merchant Self-Operation Model
在秋季大促期间，通过Google推广引流的内容场表现尤为突出：
During the fall promotion, content-driven self-operation models boosted by Google Ads traffic performed exceptionally:
- 单日GMV增长144% | Daily GMV increased by 144%
- 直播GMV增长133% | Live streaming GMV grew by 133%
全托管模式创历史新高
Fully Managed Model Hits Record High
结合Google推广策略，全托管模式实现突破性增长：
Integrated with Google Ads strategies, the fully managed model achieved breakthrough growth:
- 整体GMV增长166% | Overall GMV increased by 166%
- 订单量增长144% | Order volume grew by 144%
旺季备战Google推广策略
Peak Season Google Ads Strategies
针对即将到来的万圣节、感恩节等旺季，建议跨境电商卖家：
For the upcoming Halloween, Thanksgiving and other peak seasons, cross-border sellers are advised to:
- 提前规划Google推广预算 | Plan Google Ads budgets in advance
- 优化节日关键词投放 | Optimize holiday keyword targeting
- 结合TikTok内容营销 | Integrate with TikTok content marketing
专家建议：跨境电商旺季应多渠道布局，Google推广与社交电商双管齐下，实现最大化ROI。
Expert advice: Cross-border sellers should adopt multi-channel strategies during peak season, combining Google Ads with social commerce to maximize ROI.
