2015年跨境出口电商APP盘点：Wish、MODE等平台如何抢占移动端市场
2015年跨境出口电商APP盘点：Wish、MODE等平台如何抢占移动端市场
Cross-Border E-Commerce Apps in 2015: How Wish, MODE and Others Dominated the Mobile Market
2015年的跨境电商行业风起云涌，移动端成为各大平台争夺的新战场。本文将为您盘点那些"闷声发大财"的跨境出口电商APP。
The cross-border e-commerce industry in 2015 witnessed rapid development, with mobile platforms becoming the new battleground. This article will review those cross-border export apps that were "making silent fortunes".
Wish：低价策略的第三方集市平台
Wish: The Low-Price Third-Party Marketplace
Wish以其"5美元买衣服，2美元购化妆品"的低价策略迅速崛起。平台两大特点：中国制造和低价商品，使其成为跨境出口移动端的佼佼者。
Wish quickly rose to prominence with its "$5 clothes, $2 cosmetics" low-price strategy. Its two main features: Made in China products and low prices, made it a leader in cross-border mobile exports.
MODE：网红导购平台
MODE: Influencer Shopping Platform
MODE通过整合海外网红资源，为商家提供长期站外引流。网红不仅在其APP发布时尚内容，还会在社交媒体分享商品链接，实现一箭双雕的营销效果。
MODE integrates overseas influencer resources to provide merchants with long-term external traffic. Influencers not only post fashion content on the app but also share product links on social media, achieving double benefits in marketing.
细刻：设计师整合平台
XIKE: Designer Integration Platform
细刻专注于整合全球独立设计师资源，其300多名设计师主要来自欧洲。平台致力于连接设计师与全球供应链，打造原创设计的跨境销售渠道。
XIKE focuses on integrating global independent designer resources, with over 300 designers mainly from Europe. The platform aims to connect designers with global supply chains, creating cross-border sales channels for original designs.
Chic Me：智能推送的平民时尚
Chic Me: Smart Platform for Affordable Fashion
Chic Me通过用户行为分析和产品大数据，智能推送高性价比商品。其"算法淘汰"机制只显示优质产品和卖家，为用户创造更友好的购物体验。
Chic Me uses user behavior analysis and product big data to intelligently recommend cost-effective products. Its "algorithm elimination" mechanism only displays quality products and sellers, creating a better shopping experience.
移动端已成为跨境电商大势所趋，这些平台各具特色，为卖家提供了除传统第三方平台之外的新选择。关注【雨果网】获取更多跨境电商资讯。
Mobile platforms have become the trend in cross-border e-commerce. These distinctive platforms offer sellers new options beyond traditional third-party platforms. Follow [Cifnews] for more cross-border e-commerce information.
