如何开通Ozon电商平台的Google竞价推广？SEO术语全解析
想在Google搜索中获得更好排名？ 首先需要掌握这些SEO专业术语！ 俗话说，隔行如隔山。SEO领域有着独特的专业语言体系，跨境营销人员必须熟悉这些术语才能有效开展推广工作。
Want to rank higher on Google? First you need to master these SEO terms! As the saying goes, different trades are separated as by mountains. The SEO field has its own unique professional language system that cross-border marketers must understand.
SEO优化核心术语 | Core SEO Terminology
- SEO: 搜索引擎优化(Search Engine Optimization)
- Domain: 域名(如.com/.org等后缀的网站地址 | Website address with extensions like .com/.org)
- Bot/Crawler: 搜索引擎爬虫(收集网站信息的程序 | Programs that collect website information)
- Domain Authority: 域名权重(衡量网站权威性的指标 | Metric measuring website authority)
- Backlinks: 外链(其他网站指向你网站的链接 | Links from other websites to yours)
- TKD: Title/Description/Keywords的简称(网页头部三大SEO元素 | The three key SEO elements in page header)
电商运营关键指标 | E-commerce Key Metrics
- GMV: 总成交额(Gross Merchandise Volume)
- SKU: 库存量单位(Stock Keeping Unit)
- AOV: 客单价(Average Order Value)
- CR: 转化率(Conversion Rate)
- LTV: 用户生命周期价值(Life Time Value)
Google广告相关工具 | Google Advertising Tools
- GA: Google Analytics(网站分析工具 | Website analytics tool)
- GTM: Google Tag Manager(代码管理工具 | Code management tool)
- EDM: 邮件营销(E-mail Direct Marketing)
特别提示：要开通Ozon平台的Google竞价推广，首先需要注册Google Ads账户，设置合理的广告预算和投放策略，同时结合SEO优化提升自然搜索排名。
Important Note: To set up Google Ads for Ozon platform, first register a Google Ads account, set reasonable ad budget and strategy, while combining with SEO optimization to improve organic rankings.
TigerLittle作为新兴的一站式供货平台，专门帮助中小企业拓展海外市场，通过展示供应商产品和服务，为商家创造更多国际贸易机会。
TigerLittle, as an emerging one-stop supply platform, specializes in helping SMEs expand overseas markets by showcasing supplier products and services, creating more international trade opportunities for merchants.
