亚马逊卖家春节运营指南：春节不打烊的跨境电商策略
春节将至，中国卖家面临着一个独特的挑战：如何在国内欢度佳节的同时，维持亚马逊店铺的正常运营？本指南将为您提供全方位的解决方案，确保您假期销售无忧。
As the Spring Festival approaches, Chinese sellers face a unique challenge: how to celebrate the holiday while maintaining normal operations of their Amazon stores? This guide provides comprehensive solutions to ensure worry-free holiday sales.
01. 库存管理策略 | Inventory Management Strategies
FBA卖家：建议保持4-13周的可维持库存周数(WOC)。计算公式：
（现有库存＋入库数量）÷ 平均每周销量
FBA Sellers: It is recommended to maintain 4-13 weeks of inventory (WOC). Calculation formula:
(Current Inventory + Inbound Inventory) ÷ Average Weekly Sales
重要提醒：2024年2月1日起，亚马逊实施新FBA政策：
• 国内货件45天内未送达将自动关闭
• 国际货件75天内未送达将自动关闭
Important Notice: Starting February 1, 2024, Amazon implements new FBA policies:
• Domestic shipments not delivered within 45 days will be automatically closed
• International shipments not delivered within 75 days will be automatically closed
02. 促销与广告优化 | Promotions and Advertising Optimization
节日营销机会：
• 1月：元旦、马丁路德金纪念日(美国)、成人节(日本)
• 2月：情人节、欧洲时尚品类活动
Holiday Marketing Opportunities:
• January: New Year's Day, Martin Luther King Jr. Day (US), Coming of Age Day (Japan)
• February: Valentine's Day, European Fashion Category Event
广告检查清单：
• 确认活动ASIN的价格和Listing符合要求
• 确保优惠券预算覆盖整个假期
• 为情人节主题产品提前设置促销
Advertising Checklist:
• Confirm activity ASIN prices and listings meet requirements
• Ensure coupon budgets cover the entire holiday period
• Set up promotions in advance for Valentine's Day themed products
03. 财务与账户管理 | Finance and Account Management
银行假期安排：
• 提前确认银行休假时间
• 了解站点所在国银行的放假安排
• 调整资金计划避免延误
Bank Holiday Arrangements:
• Confirm bank holiday schedules in advance
• Understand holiday arrangements of banks in target countries
• Adjust financial plans to avoid delays
假期模式设置指南：
1. 进入卖家后台"设置"→"账户信息"
2. 点击"商品状态"→"假期设置"
3. 选择对应站点设置为"不可售"
Holiday Mode Setup Guide:
1. Go to Seller Central "Settings" → "Account Info"
2. Click "Listing Status" → "Holiday Settings"
3. Select corresponding marketplace and set to "Inactive"
04. 运营注意事项 | Operational Considerations
关键提醒：
• 即使开启假期模式，仍需24小时内回复买家消息
• 注意网络安全，防止账号关联
• 假期模式会影响产品排名和流量
Key Reminders:
• Even in holiday mode, buyer messages must be replied within 24 hours
• Pay attention to network security to prevent account association
• Holiday mode will affect product ranking and traffic
结语：通过提前规划和执行这些策略，亚马逊卖家可以确保春节期间业务持续运转，实现"赚钱休假两不误"的目标。
Conclusion: By planning and executing these strategies in advance, Amazon sellers can ensure continuous business operations during the Spring Festival, achieving the goal of "making money while enjoying the holiday".
