温州眼镜出口逆势增长：从30元到300美元的产业升级之路
温州眼镜出口逆势增长：从30元到300美元的产业升级之路
Wenzhou Eyewear Export Growth: The Upgrade Path from $30 to $300
在全球贸易低迷的背景下，温州眼镜产业却实现了逆势增长。据温州海关数据显示，2022年1-11月，温州眼镜出口额达48.34亿元，同比增长4.21%。
Amid the global trade downturn, Wenzhou's eyewear industry has achieved counter-trend growth. According to Wenzhou Customs data, from January to November 2022, Wenzhou's eyewear exports reached 4.834 billion yuan, a year-on-year increase of 4.21%.
欧美市场成为主要增长动力
European and American Markets as Main Growth Drivers
数据显示，美国和欧盟市场贡献了温州眼镜出口的69.72%，其中对美国出口17.54亿元（增长6.66%），对欧盟出口16.2亿元（增长4.42%）。
Data shows that the US and EU markets contributed 69.72% of Wenzhou's eyewear exports, including 1.754 billion yuan to the US (up 6.66%) and 1.62 billion yuan to the EU (up 4.42%).
产业升级三大关键因素
Three Key Factors for Industrial Upgrade
温州市眼镜商会会长吴建敏指出增长原因：
- 国际展会：企业积极参加全球展会
- 转型升级：从低端代工转向中高端生产
- 智能制造："机器换人"降低成本
Wenzhou Eyewear Chamber of Commerce President Wu Jianmin pointed out the growth reasons:
- International exhibitions: Active participation in global trade shows
- Transformation and upgrade: From low-end OEM to mid-to-high-end production
- Smart manufacturing: "Machine replacement" to reduce costs
从30元到300美元的蜕变
Transformation from $30 to $300
泰德光学副总经理唐浩鸣表示："十年前我们只生产30元的沙滩墨镜，现在为15个国际一二线品牌代工。"
Taide Optical Deputy General Manager Tang Haoming said: "Ten years ago we only produced $30 beach sunglasses, now we OEM for 15 international first- and second-tier brands."
中民眼镜通过"温州制造+巴西贴牌"模式，将自有品牌"AH"眼镜卖到200-300美元/副，在巴西市场占有率进入前五。
Zhongmin Eyewear sells its own brand "AH" glasses at $200-300/pair through the "Made in Wenzhou + Branded in Brazil" model, ranking top five in the Brazilian market.
未来展望
Future Outlook
吴建敏预测："未来90%的国际一二线品牌将在温州生产。我们将继续转型升级，让温州眼镜品牌走向世界。"
Wu Jianmin predicted: "90% of international first- and second-tier brands will be produced in Wenzhou. We will continue to transform and upgrade to bring Wenzhou eyewear brands to the world."
