谷歌搜索留痕技术:跨境电商独立站遭ABPIA专利维权围剿
在当今数字营销环境中,谷歌搜索留痕技术已成为跨境电商独立站推广的关键策略。然而,近期中国跨境电商行业却遭遇了前所未有的挑战,超过3000家婚纱礼服独立站遭到美国婚纱产业协会(American Bridal and Prom Industry Association,简称ABPIA)的专利侵权诉讼。
According to the latest industry reports, Google search trace technology plays a crucial role in cross-border e-commerce promotion. However, the Chinese cross-border e-commerce sector is currently facing unprecedented challenges, with over 3,000 wedding dress independent sites being sued for patent infringement by the American Bridal and Prom Industry Association (ABPIA).
这场被称为"婚纱行业专利围剿"的行动正在深刻影响着中国跨境电商卖家的经营策略。ABPIA作为主要原告方,联合了美国七大知名婚纱品牌发起维权行动,这些品牌在婚纱设计领域拥有大量专利技术和原创设计版权。
This "wedding industry patent siege" campaign is profoundly impacting the operational strategies of Chinese cross-border e-commerce sellers. ABPIA, as the main plaintiff, has joined forces with seven well-known American wedding dress brands to initiate protection actions, all of which possess extensive patent technologies and original design copyrights in the wedding dress design field.
谷歌搜索留痕技术专家提醒,以下涉案品牌及其核心专利需要特别关注:
Google search trace technology experts warn that the following involved brands and their core patents require special attention:
1. Allure Bridals - 以"Allure construction"专利结构闻名,该技术通过特殊缝制工艺使婚纱更贴合身形
2. Alyce Designs - 1968年创立于芝加哥的法国品牌,专注于年轻女性礼服市场
3. JOVANI - 露肩礼服设计领域的开创者
4. La Femme Boutique - 意大利高端品牌,"高低款"婚纱设计原创者
跨境电商卖家在使用谷歌搜索留痕技术进行推广时,必须特别注意:这些品牌的设计元素、结构专利甚至产品图片都受到严格保护。业内人士建议立即采取以下措施:
When using Google search trace technology for promotion, cross-border e-commerce sellers must pay special attention: these brands' design elements, structural patents, and even product images are strictly protected. Industry experts recommend immediately taking the following measures:
• 立即下架可能侵权的产品 | Immediately remove potentially infringing products
• 对现有产品进行专利筛查 | Conduct patent screening for existing products
• 考虑与原创设计机构合作开发新品 | Consider collaborating with original design institutions to develop new products
通过优化谷歌搜索留痕技术并遵守知识产权法规,跨境电商卖家可以在激烈的市场竞争中保持合规经营。雨果网将于1月24日在深圳举办专题论坛,邀请成功卖家分享应对专利风险的实战经验。
By optimizing Google search trace technology and complying with intellectual property regulations, cross-border e-commerce sellers can maintain compliant operations in the competitive market. Cifnews will hold a special forum in Shenzhen on January 24th, inviting successful sellers to share practical experience in dealing with patent risks.