谷歌SEO优化与跨境电商：外贸增长新引擎
新华社北京8月15日电（记者丁雅雯）今年外贸行业出现了一个显著趋势——越来越多的企业通过跨境电商渠道获得爆发式增长。据海关总署数据显示，2023年上半年我国跨境电商进出口额达1.1万亿元，同比增长16%。
跨境电商：外贸增长新动力
Cross-border E-commerce: New Driving Force for Foreign Trade
深圳硕腾科技CEO罗畅分享道："通过跨境电商平台，我们仅用3天就拿下300万订单，这在传统外贸模式下难以想象。"类似案例正在全国范围内涌现，跨境电商已成为外贸企业获取订单的重要渠道。
谷歌SEO优化与竞价推广的价值计算
Value Calculation of Google SEO Optimization & Ads
对于外贸企业而言，谷歌SEO优化和竞价推广的价值体现在多个维度：
For foreign trade enterprises, the value of Google SEO optimization and advertising is reflected in multiple dimensions:
- 精准定位全球潜在客户
- Accurate targeting of global potential customers
- 提升品牌国际知名度
- Enhance international brand awareness
- 获得可持续的流量来源
- Obtain sustainable traffic sources
- 实现更高的投资回报率
- Achieve higher ROI
如何申请谷歌竞价推广？
How to Apply for Google Ads?
对于拥有自主货源的企业，申请谷歌广告推广可遵循以下步骤：
For enterprises with their own supply sources, applying for Google Ads can follow these steps:
- 注册Google Ads账户（ads.google.com）
- Register Google Ads account (ads.google.com)
- 设置支付方式（支持国际信用卡）
- Set up payment method (supports international credit cards)
- 选择"购物广告"或"搜索广告"类型
- Choose "Shopping Ads" or "Search Ads" type
- 优化产品Feed数据（建议使用Google Merchant Center）
- Optimize product Feed data (recommended to use Google Merchant Center)
- 设置多语言/多地区定位
- Set up multi-language/multi-region targeting
行业发展趋势
Industry Trends
阿里国际站秦奋指出："数字外贸已成为全球贸易的必选项。"三大因素推动行业发展：
Alibaba International Station's Qin Fen pointed out: "Digital foreign trade has become a necessity for global trade." Three major factors driving industry development:
- 中国跨境电商平台优势明显（TEMU、速卖通等）
- Chinese cross-border e-commerce platforms have obvious advantages (TEMU, AliExpress, etc.)
- 海外采购商年轻化（90后占比提升）
- Overseas buyers are getting younger (post-90s proportion increasing)
- 物流体系持续完善（海外仓覆盖率达80%）
- Continuous improvement of logistics system (overseas warehouse coverage rate reaches 80%)
专家建议
Expert Recommendations
朱克力教授提出五项发展建议：
Professor Zhu Keli proposed five development suggestions:
- 加强数字基础设施建设
- Strengthen digital infrastructure construction
- 完善海外仓服务体系
- Improve overseas warehouse service system
- 培养专业跨境电商人才
- Cultivate professional cross-border e-commerce talents
- 优化跨境电商法规环境
- Optimize cross-border e-commerce regulatory environment
- 强化知识产权保护
- Strengthen intellectual property protection
对于中小企业，深圳免成科技创始人方泽夫建议："跨境电商是相对容易的起步方式，建议将线上渠道作为主要获客途径，同时重视谷歌SEO优化的长期价值。"
For SMEs, Fang Zefu, founder of Shenzhen Miancheng Technology, suggested: "Cross-border e-commerce is a relatively easy way to start, it is recommended to use online channels as the main customer acquisition method, while paying attention to the long-term value of Google SEO optimization."
来源：新华社
Source: Xinhua News Agency
