Google推广助力跨境电商：双11北京海关监管20万票进出口清单
随着Google推广在全球电商领域的广泛应用，跨境电商迎来了前所未有的发展机遇。北京海关最新数据显示，在Google推广等数字营销工具的助力下，今年"双11"期间跨境电商业务呈现爆发式增长。
As Google Ads becomes widely adopted in global e-commerce, cross-border trade has encountered unprecedented growth opportunities. Beijing Customs data shows that with the assistance of digital marketing tools like Google Ads, cross-border e-commerce experienced explosive growth during this year's Double 11.
Google推广带来的精准流量转化效果显著：
The precise traffic conversion from Google Ads has shown remarkable results:
- 跨境电商零售进口清单超16万票，美妆护肤品类占比最高
- Over 160,000 cross-border retail import orders, with cosmetics and skincare products accounting for the largest share
- 出口业务同比增长36倍，Google推广功不可没
- Export business grew 36-fold year-on-year, with Google Ads playing a crucial role
通过Google推广的精准投放，跨境电商企业实现了：
Through precise targeting with Google Ads, cross-border e-commerce businesses have achieved:
- 秒级通关效率，京津地区次日达
- Second-level customs clearance, next-day delivery in Beijing-Tianjin region
- 全国72小时签收率超92%
- Over 92% nationwide delivery rate within 72 hours
专家指出，Google推广等数字营销工具与海关便利化政策的结合，为"买全球、卖全球"提供了更高效的渠道。跨境电商企业应充分利用Google推广的精准定位功能，在海外市场获得更大竞争优势。
Experts note that the combination of digital marketing tools like Google Ads with customs facilitation policies has created more efficient channels for "global buying and selling". Cross-border e-commerce businesses should fully utilize Google Ads' precise targeting capabilities to gain greater competitive advantages in overseas markets.
