2021外贸网站建设全流程指南：从域名选择到推广引流
外贸建站是许多企业开展海外客户开发工作的重要工具。常言道，"工欲善其事，必先利其器"，如果网站搭建不好，后期的推广效果和询盘转化都会受到很大影响。那么，外贸网站究竟该如何建设呢？
Foreign trade website construction is an important tool for many enterprises to develop overseas customers. As the saying goes, "A craftsman must first sharpen his tools if he is to do his work well." If the website is not well built, the later promotion effect and inquiry conversion will be greatly affected. So, how should a foreign trade website be built?
一、域名选择 | Domain Name Selection
网站域名就如同企业在互联网上的地址，非常重要。企业在制作宣传单、名片等宣传资料时，都会将网站域名印上去，后期若要修改，将会带来很大不便。因此，在选择域名时一定要慎重。
The domain name is like the address of an enterprise on the Internet, which is very important. When enterprises produce promotional materials such as leaflets and business cards, they will print the website domain name on them. If it needs to be modified later, it will bring great inconvenience. Therefore, it is necessary to be careful when choosing a domain name.
二、服务器选择 | Server Selection
许多企业在建设网站时往往会忽视服务器的选择，甚至有的企业会找大型建站公司来建站，认为这样网站就绝对没有问题。但如果建站公司主要面向中文客户，那么在服务器的选择上往往会使用国内服务器。
Many enterprises often ignore the selection of servers when building websites, and some even find large website construction companies to build websites, thinking that there will be absolutely no problems with the website. However, if the website construction company mainly serves Chinese customers, domestic servers are often used in the selection of servers.
三、确定网站主题 | Determine Website Theme
网站的主题方向至关重要。你建立这个网站的目的是什么？是做电商、销售产品，还是让客户下载公司资料？你的网站主要面向哪些群体？是法律行业、鞋帽行业，还是教育行业？
The theme direction of the website is crucial. What is the purpose of building this website? Is it for e-commerce, selling products, or allowing customers to download company materials? Which groups is your website mainly targeting? Is it the legal industry, footwear and apparel industry, or education industry?
四、选择合适的建站方式 | Choose the Right Website Construction Method
通常情况下，网站的建立需要涉及编程和代码编写。如果你有一定的基础，并且不害怕麻烦，可以花费时间学习HTML、CSS等知识，尝试自己创建一个网站。
Normally, the establishment of a website involves programming and code writing. If you have a certain foundation and are not afraid of trouble, you can spend time learning HTML, CSS and other knowledge to try to create a website by yourself.
五、网站上线前检测 | Pre-launch Testing
网站制作完成后，不要急于上线，而应该在上线前进行全面的网站验收工作。仔细检查网站的各个细节，如打开速度、浏览器兼容性、移动端适用性、单词拼写语法、url链接是否正确等。
After the website is completed, don't rush to launch it, but should conduct a comprehensive website acceptance before going online. Carefully check all details of the website, such as opening speed, browser compatibility, mobile applicability, word spelling grammar, whether the URL links are correct, etc.
六、优化维护，分享网站 | Optimization Maintenance and Sharing
对网站进行进一步的排版、美化和修饰，然后将其分享到社交媒体平台和自媒体上。
Further typesetting, beautification and modification of the website, and then share it on social media platforms and self-media.
七、推广引流 | Promotion and Drainage
即使网站做得再好，如果没有进行推广，也很难被潜在客户看到，更不用说产生询盘和订单了。因此，企业需要通过谷歌优化、付费推广、Facebook、领英等社媒渠道为网站引流。
Even if the website is well done, if it is not promoted, it will be difficult for potential customers to see it, let alone generate inquiries and orders. Therefore, enterprises need to use Google optimization, paid promotion, Facebook, LinkedIn and other social media channels to attract traffic to the website.
