领先的SEO推广公司安庆:为什么Gofair不推广谷歌及谷歌推广基本步骤
领先的SEO推广公司安庆:为什么Gofair不推广谷歌及谷歌推广基本步骤
Leading SEO Promotion Company in Anqing: Why Gofair Doesn't Promote Google and Basic Steps of Google Promotion
为什么Gofair不推广谷歌?
Why doesn't Gofair promote Google?
作为专业的SEO推广公司,Gofair专注于为客户提供更精准的流量渠道。谷歌推广虽然效果显著,但需要专业团队进行管理,且存在恶意点击等风险。Gofair更倾向于为客户提供性价比更高、更可控的推广方案。
As a professional SEO promotion company, Gofair focuses on providing customers with more precise traffic channels. Although Google promotion is effective, it requires professional team management and carries risks such as malicious clicks. Gofair prefers to provide customers with more cost-effective and controllable promotion solutions.
谷歌推广的基本步骤
Basic steps of Google promotion
1. 确保网站速度正常
1. Ensure website speed is normal
通常情况下,当客户提出需求点后,谷歌会将其引导至您的网站。如果网站信息迟迟无法显示,客户可能会失去耐心,毫不犹豫地关闭网站,从而导致谷歌广告费用浪费,且没有电话咨询,效果不佳。
Normally, when a customer makes a request, Google will direct them to your website. If the website information cannot be displayed in time, the customer may lose patience and close the website without hesitation, resulting in wasted Google advertising costs and no phone inquiries, leading to poor results.
2. 网站信息应简洁明了、大气美观
2. Website information should be concise, clear, and aesthetically pleasing
无论客户是为了了解产品还是购买产品,只要网站上有一定的目录标签,能让客户轻松找到所需产品,客户才会记住网站,进而产生咨询并最终购买。如果客户进入网站后找不到所需的东西或服务,就像到手的鸭子飞走了一样,实在可惜。
Whether the customer is looking to learn about products or make a purchase, as long as the website has certain directory tags that allow customers to easily find the products they need, they will remember the website, leading to inquiries and ultimately purchases. If customers cannot find what they need or services after entering the website, it's like letting a duck fly away, which is a real pity.
3. 安排专业人员负责
3. Assign professionals to be responsible
如果无人管理,建议不要挂上即时通讯工具,否则会给人留下不好的印象。一个人的情感因素可能会导致许多重要决策的失误,失去一个客户,可能会引发连锁反应,从而破坏网站的信誉度。
If there is no one to manage it, it is recommended not to use instant messaging tools, as it may leave a bad impression. A person's emotional factors may lead to many important decision-making mistakes, and losing one customer may trigger a chain reaction, thereby damaging the website's credibility.
4. 安装统计工具
4. Install statistical tools
统计工具是一项非常有用的工具,它可以为大家提供便利,同时能够及时跟踪客户来源和需求。这是对科技的充分利用,应积极采用。
Statistical tools are very useful tools that can provide convenience to everyone and track customer sources and needs in a timely manner. This is a full utilization of technology and should be actively adopted.
谷歌账户因素
Google account factors
1. 广告标题标语的选择
1. Selection of ad title slogans
谷歌之所以设置质量得分,是因为其采用了更人性化的广告模式,这需要谷歌专业的后台管理与您共同完成。了解谷歌的客户都非常重视这一点,而不了解的客户可能会认为自己投放的广告很好,但这只是他们的错觉。目前,中国国内真正对谷歌后台了解透彻的人屈指可数。因此,在这方面的知识普及和补充上,我们应该加大力度。
The reason why Google sets a quality score is that it adopts a more user-friendly advertising model, which requires Google's professional backend management to work with you. Customers who understand Google value this very much, while those who don't may think their ads are performing well, but this is just their illusion. Currently, there are very few people in China who truly understand Google's backend thoroughly. Therefore, we should intensify efforts in the popularization and supplementation of knowledge in this area.
2. 避免恶意点击
2. Avoid malicious clicks
谷歌在这方面做得很好,同一个 IP 地址一天内无论点击多少次,只收取一次费用。尽管如此,这一次点击也可能是客户的一笔订单。我们会尽量让客户的每一分钱都花在有质量的客户身上,所以我们会给客户安装谷歌的分析工具,实时跟踪广告信息并进行分析,甚至对一些 IP 地址进行屏蔽处理,以进一步提高谷歌广告的效果。
Google does a good job in this regard. No matter how many times the same IP address clicks in a day, only one fee is charged. However, this one click could also be a customer's order. We try our best to ensure that every penny of the customer is spent on quality customers, so we will install Google's analytical tools for customers, track and analyze ad information in real-time, and even block some IP addresses to further improve the effectiveness of Google ads.
3. 服务意识
3. Service awareness
Google 推广归根结底是为他人服务,因此在各个方面都要做好良好的服务意识准备。
Google promotion is ultimately about serving others, so it is necessary to prepare for good service awareness in all aspects.
