9种Google广告类型解析：如何选择最适合您业务的推广方式
Google Ads目前提供9种主要广告类型，其中5种是企业最常用的。这些广告类型针对不同的用户行为和营销目标，在客户旅程的各个阶段都能发挥重要作用。
Google Ads currently offers 9 main ad types, with 5 being the most commonly used by businesses. These ad types target different user behaviors and marketing objectives, playing important roles at various stages of the customer journey.
一、五种常见的Google广告系列类型 | Five Common Google Ad Types
1. 搜索广告 | Search Ads
搜索广告允许企业在SERP(搜索引擎结果页)上展示广告，吸引主动搜索信息的用户采取点击或致电等特定行动。
Search ads allow businesses to display ads on SERPs (Search Engine Results Pages), attracting users actively searching for information to take specific actions like clicking or calling.
最适合：产品已被用户熟知的企业；希望从其他广告渠道立即获得转化的企业
Best for: Businesses with well-known products; Businesses looking for immediate conversions from other ad channels
2. 展示广告 | Display Ads
展示广告使用视觉吸引力的广告形式，出现在Google展示广告网络(GDN)的网站和视频网络上。
Display ads use visually appealing formats that appear on websites and video networks within Google Display Network (GDN).
最适合：提升品牌知名度；吸引尚未主动寻找产品的潜在客户；与现有用户重新建立联系
Best for: Increasing brand awareness; Attracting potential customers not actively searching; Reconnecting with existing users
3. 购物广告 | Shopping Ads
购物广告是视觉广告，自动从Google Merchant Center获取产品数据，展示在Google搜索和购物标签中。
Shopping ads are visual ads that automatically pull product data from Google Merchant Center, appearing in Google Search and Shopping tabs.
最适合：零售商家；希望提高在线销量的个人；有本地库存的实体店主
Best for: Retailers; Individuals looking to increase online sales; Brick-and-mortar stores with local inventory
4. 视频广告 | Video Ads
视频广告允许企业在YouTube等平台通过视频内容推广产品或服务。
Video ads allow businesses to promote products/services through video content on platforms like YouTube.
最适合：希望通过视觉叙事提升品牌或展示产品的企业
Best for: Businesses looking to enhance brand or showcase products through visual storytelling
5. 应用广告 | App Ads
应用广告旨在提高应用下载量或用户参与度，可能出现在多个Google平台上。
App ads aim to increase app downloads or user engagement, appearing across multiple Google platforms.
最适合：希望推广移动应用的个人或企业(特别是Android平台)
Best for: Individuals or businesses looking to promote mobile apps (especially on Android)
二、其他Google广告类型 | Other Google Ad Types
本地服务广告 | Local Services Ads：针对本地化产品和服务
智能营销活动 | Smart Campaigns：使用位置和搜索词定位潜在客户
效果最大化广告 | Performance Max：跨Google渠道提高转化率
需求生成广告 | Demand Gen：AI驱动的广告活动
三、如何选择最适合的广告类型？ | How to Choose the Best Ad Type?
在选择广告类型时，请考虑：
When choosing ad types, consider:
- 广告渠道(视频、搜索或第三方网站) | Ad channels (video, search or third-party websites)
- 产品是否需要视觉效果 | Whether your product needs visual presentation
- 是否针对特定地区 | Whether targeting specific regions
专业建议：针对不同地区和目的开展多个广告活动，使用Maskfog指纹浏览器管理多个广告账户，避免账号关联问题。
Pro tip: Run multiple ad campaigns for different regions and purposes. Use Maskfog fingerprint browser to manage multiple ad accounts and avoid account association issues.
希望本指南能帮助您更高效地推广产品！ | Hope this guide helps you promote products more efficiently!
