阿里巴巴外贸平台运营技巧与服装尾货销售策略
为什么抖音会提供谷歌推广服务？
Why does Douyin offer Google promotion services?
抖音作为全球化的短视频平台，为了帮助中国企业拓展海外市场，与谷歌广告服务建立了合作关系。这种跨境营销服务让商家能够通过抖音平台直接购买谷歌广告位，实现国内外流量的双向转化。
As a global short video platform, Douyin has established cooperation with Google Ads to help Chinese enterprises expand overseas markets. This cross-border marketing service allows merchants to directly purchase Google ad space through the Douyin platform, achieving two-way traffic conversion between domestic and international markets.
服装尾货销售渠道开发
Developing sales channels for clothing overstock
服装尾货行业有着特定的销售规则，主要分为两部分：
The clothing overstock industry has specific sales rules, mainly divided into two parts:
1. 散挑行规
1. Bulk picking rules
许多散挑尾货商家允许客户自由挑选产品，但坚持非质量问题不退换的原则。与正价商品最大的不同在于，尾货通常没有补货服务，因为库存深度有限，售完即止。
Many bulk picking overstock merchants allow customers to freely select products, but adhere to the principle of no returns or exchanges for non-quality issues. The biggest difference from regular priced goods is that overstock usually doesn't have replenishment services, as inventory depth is limited and products are sold until stocks last.
2. 分货行规
2. Distribution rules
分货模式通常采用整批销售的方式，要求买家按批次采购。这种模式适合有稳定销售渠道的批发商，能够获得更好的价格优势。
The distribution model usually adopts wholesale sales, requiring buyers to purchase by batch. This model suits wholesalers with stable sales channels, allowing them to obtain better price advantages.
阿里巴巴外贸平台运营建议
Alibaba foreign trade platform operation suggestions
要在阿里巴巴国际站取得成功，建议：优化产品关键词、完善多语言详情页、积极参与平台活动、建立专业的企业形象、及时响应客户询盘。
To succeed on Alibaba International, it's recommended to: optimize product keywords, improve multilingual product pages, actively participate in platform activities, establish a professional corporate image, and promptly respond to customer inquiries.
