Google Ads人工出价设置指南 - 解决找不到人工出价选项问题
近期Google Ads界面改版后，许多广告优化师发现熟悉的"每次点击费用人工出价"选项在创建广告时消失了。本文将详细介绍如何重新启用这一重要功能。
After the recent Google Ads interface update, many advertisers found the familiar "Manual CPC bidding" option missing during ad creation. This article provides a detailed guide on how to re-enable this crucial feature.
▌ 为什么看不到人工出价选项？
▌ Why can't I see the manual bidding option?
Google在新版界面中将人工出价选项隐藏在了二级菜单中，需要先创建广告系列后才能修改。
Google has hidden the manual bidding option in secondary menus in the new interface, requiring ad campaign creation before modification.
▌ 10步设置人工出价完整流程
▌ 10-step manual bidding setup process
- 创建广告系列：先选择任意出价策略完成广告创建
- Create ad campaign: First select any bidding strategy to complete ad creation
- 进入广告系列设置：选择要修改的广告系列，点击"设置"
- Enter campaign settings: Select the campaign to modify, click "Settings"
- 找到出价设置：点击"出价"下的当前出价策略
- Find bidding settings: Click the current bidding strategy under "Bidding"
- 更改出价策略：点击"更改出价策略"
- Change bidding strategy: Click "Change bidding strategy"
- 选择人工出价：在弹出窗口中点击"每次点击费用人工出价"
- Select manual bidding: Click "Manual CPC" in the pop-up window
- 关闭智能点击付费：取消勾选"借助智能点击付费获得更多转化"
- Disable smart CPC: Uncheck "Use smart CPC to get more conversions"
- 保存设置：点击"保存"按钮
- Save settings: Click the "Save" button
- 调整出价金额：在广告组级别修改具体出价金额
- Adjust bid amount: Modify specific bid amounts at the ad group level
- 关键字级别出价：可针对单个关键字或批量修改出价
- Keyword-level bidding: Can modify bids for individual keywords or in bulk
专业提示：修改出价策略后，建议等待24小时观察效果再进行调整。
Pro tip: After changing bidding strategies, it's recommended to wait 24 hours to observe performance before making further adjustments.
▌ 批量修改关键字出价技巧
▌ Bulk keyword bid modification tips
1. 在"关键字"标签页勾选多个关键字
1. Check multiple keywords in the "Keywords" tab
2. 点击"编辑"下拉菜单选择"更改出价"
2. Click the "Edit" dropdown and select "Change bids"
3. 输入新的出价金额或选择调整百分比
3. Enter new bid amount or select adjustment percentage
4. 点击"应用"完成批量修改
4. Click "Apply" to complete bulk modification
