谷歌竞价推广完全指南：从薪资到广告搭建全解析
谷歌竞价推广完全指南：从薪资到广告搭建全解析
Complete Guide to Google Ads: From Salaries to Campaign Setup
谷歌竞价推广薪资水平 | Google Ads Specialist Salary Range
在中国市场，谷歌广告专员的平均月薪为8,000-15,000元，资深优化师可达20,000元以上。薪资水平主要取决于经验、业绩和公司规模。
In China, the average monthly salary for Google Ads specialists ranges from 8,000 to 15,000 RMB, with senior experts earning over 20,000 RMB. Salary depends on experience, performance and company size.
20秒学会搭建谷歌广告 | 20-Second Google Ads Setup Guide
1. 创建广告系列 → 2. 选择搜索广告 → 3. 设置地域/语言 → 4. 添加关键词 → 5. 撰写广告文案
1. Create campaign → 2. Select search ads → 3. Set location/language → 4. Add keywords → 5. Write ad copy
谷歌广告核心结构 | Google Ads Core Structure
搜索广告是机械类产品获取询盘的最佳渠道，由广告系列和广告组构成。关键设置包括：
Search ads are the best channel for industrial products, consisting of campaigns and ad groups. Key settings include:
- 投放地理位置 | Targeting locations
- 语言设置 | Language settings
- 预算控制 | Budget control
- 出价策略 | Bidding strategy
高效搭建技巧 | Efficient Setup Tips
建议使用Excel表格提前规划：广告系列名称、广告组、关键词、落地页URL、广告标题和描述。
Use Excel to plan: campaign name, ad group, keywords, landing page URL, ad headlines and descriptions.
5步创建广告系列 | 5 Steps to Create Campaign
- 新建广告系列 | Create new campaign
- 选择广告类型和目标 | Select ad type and objective
- 选择搜索网络（取消展示网络） | Select search network (disable display)
- 设置投放国家和语言 | Set target countries and languages
- 设置预算和出价（新手建议30-50元/天） | Set budget and bids (30-50RMB/day for beginners)
广告组创建要点 | Ad Group Creation Essentials
1. 设置名称和默认出价 | Set name and default bid
2. 添加精准关键词 | Add precise keywords
3. 撰写吸引人的广告文案 | Write compelling ad copy
专业提示 | Pro Tips
• 新手建议使用人工CPC出价 | Manual CPC for beginners
• 附加信息可提升点击率 | Ad extensions boost CTR
• 小预算测试后再扩大 | Test with small budget first
通过以上步骤，您就能快速搭建高效的谷歌搜索广告，获取更多优质询盘！
Follow these steps to quickly set up effective Google search ads and get more quality leads!
