横州茉莉花品牌建设：机制创新推动产业高质量发展

横州茉莉花品牌建设：机制创新推动产业高质量发展

Hengzhou Jasmine Brand Building: Institutional Innovation Drives High-Quality Industrial Development

导语/Introduction: 横州市通过机制创新，强化协作，形成合力，保障茉莉花产业高质量发展。Hengzhou City ensures the high-quality development of the jasmine industry through institutional innovation, strengthened collaboration, and unified efforts.

文/Author: 福来咨询董事长娄向鹏、总经理郝北海 By Lou Xiangpeng, Chairman, and Hao Beihai, General Manager of Fuli Consulting

乡村振兴，品牌引领/Rural Revitalization Led by Branding: 品牌创建是一项战略工作，“一把手”重视和相关组织配称是基础。Brand building is a strategic task, requiring top leadership attention and organizational alignment as foundational elements.

为了加快横州茉莉花产业的健康可持续发展，不断提升“好一朵横州茉莉花”品牌影响力、带动力、竞争力，横州市委、市政府从全市经济社会发展和战略全局角度出发，由市委、市政府统一领导，组织实施，并围绕组织、政策、资金、资源等内容，建立保障机制。To accelerate the healthy and sustainable development of Hengzhou's jasmine industry and continuously enhance the influence, driving force, and competitiveness of the "One Beautiful Hengzhou Jasmine" brand, the Hengzhou Municipal Party Committee and Government have established a guarantee mechanism from the perspective of the city's socio-economic development and strategic priorities, with unified leadership and implementation by the municipal authorities, focusing on organization, policy, funding, and resources.

“一把手”工程：高效决策机制/Top Leadership Project: Efficient Decision-Making Mechanism

横州成立以市委书记为总指挥，市长为组长，人大常委会主任、政协主席、市委副书记、分管茉莉花产业的副市长为副组长，有关单位和各乡（镇）党政正职为成员的品牌建设工作领导小组。Hengzhou established a brand-building leadership group with the Municipal Party Secretary as the commander-in-chief, the Mayor as the leader, and the Directors of the People's Congress and CPPCC, Deputy Party Secretaries, and Vice Mayors in charge of the jasmine industry as deputy leaders, along with heads of relevant departments and township officials as members.

组织保障：跨部门协作/Organizational Guarantee: Cross-Department Collaboration

区域公用品牌建设需要各职能部门通力协作。The construction of a regional public brand requires collaboration across functional departments. 由农业农村局牵头，各乡镇、市场、商务、文旅等部门打破界限，成立联合工作组。Led by the Agriculture and Rural Affairs Bureau, townships, market, commerce, culture, and tourism departments formed joint task forces.

项目为王：服务驱动发展/Projects as Priority: Service-Driven Development

横州市树立“项目为王”理念，打造高效服务环境。Hengzhou adheres to the "projects as priority" concept, creating an efficient service environment. 通过配强专班，实行三级处置模式（咨询类4小时，诉求类24-48小时，投诉类7天内办结）。Through specialized task forces, a three-tier resolution model was implemented (4 hours for inquiries, 24-48 hours for requests, and 7 days for complaints).

会议推动制：高效执行/Meeting-Driven System: Efficient Execution

横州市通过五类会议（筹备会、协调会、动员会、现场办公会、总结会）推动工作。Hengzhou advances work through five types of meetings: preparation, coordination, mobilization, on-site office, and review meetings.

政策扶持：产业赋能/Policy Support: Empowering the Industry

出台《横州市茉莉花产业发展奖励扶持办法》等政策，2022年实施《南宁横州市茉莉花保护发展条例》。Policies like the "Hengzhou Jasmine Industry Development Incentive Measures" were introduced, and the "Nanning Hengzhou Jasmine Protection and Development Regulations" took effect in 2022.

资金整合：战略性投入/Funding Integration: Strategic Investment

2022年安排茉莉花专项经费2950万元，统筹各级资金3864万元打造“1+9”产业集群。In 2022, 29.5 million yuan was allocated for jasmine projects, with 38.64 million yuan pooled to build a "1+9" industrial cluster.

结语/Conclusion: 横州通过机制组合拳，为茉莉花产业高质量发展提供保障。Hengzhou ensures high-quality jasmine industry development through integrated institutional measures.