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关键词是SEO工作的核心,网站优化过程中的所有操作都与关键词密切相关。无论是站内SEO优化,还是B2B外贸企业的线上营销推广渠道(如谷歌付费广告、内容营销、社媒营销),甚至是C端推广平台(如Amazon),关键词都扮演着至关重要的角色。

为什么谷歌推广是公认的赚钱方式?SEO关键词优化的核心策略

关键词是SEO工作的核心网站优化过程中的所有操作都与关键词密切相关。无论是站内SEO优化,还是B2B外贸企业的线上营销推广渠道(如谷歌付费广告、内容营销、社媒营销),甚至是C端推广平台(如Amazon),关键词都扮演着至关重要的角色。

Keywords are the core of SEO work, all operations in website optimization are closely related to keywords. Whether it's on-site SEO optimization, online marketing channels for B2B foreign trade enterprises (such as Google paid ads, content marketing, social media marketing), or even C-end promotion platforms (such as Amazon), keywords play a vital role.

什么是关键词?

What are Keywords?

根据百度百科的解释,关键词源于英文"Keywords",是指单个媒体在制作索引时使用的词汇。在搜索引擎方面,关键词是指用户为了查找相关信息,在谷歌等搜索引擎中输入的单词和短语。

According to Baidu Encyclopedia, keywords originate from the English term "Keywords", referring to the vocabulary used by individual media when creating indexes. In terms of search engines, keywords are the words and phrases that users input into search engines like Google to find relevant information.

为什么谷歌推广仍是蓝海市场?

Why is Google Ads Still a Blue Ocean Market?

1. 谷歌搜索引擎的市场占有率高
谷歌在全球搜索引擎市场占据领先地位,越来越多的企业选择投资搜索引擎平台营销。

1. Google's high market share in search engines
Google dominates the global search engine market, and more and more companies are choosing to invest in search engine platform marketing.

2. 搜索引擎营销转化率高
搜索引擎营销属于被动营销,企业一旦开始开展,就会发现其转化远高于其他营销渠道。

2. High conversion rate of search engine marketing
Search engine marketing is a form of passive marketing. Once companies start implementing it, they will find its conversion rate is much higher than other marketing channels.

SEO关键词优化的关键步骤

Key Steps for SEO Keyword Optimization

• 关键词研究:了解目标客户的搜索习惯和需求
• 内容优化:创建高质量、关键词丰富的内容
• 技术SEO:确保网站结构对搜索引擎友好
• 持续监测:使用分析工具跟踪关键词表现

• Keyword research: Understand target customers' search habits and needs
• Content optimization: Create high-quality, keyword-rich content
• Technical SEO: Ensure website structure is search engine friendly
• Continuous monitoring: Use analytics tools to track keyword performance

引擎力,谷歌推广专家!200+上市公司的选择!
Engine Power, Google Ads Experts! The Choice of 200+ Listed Companies!

为什么谷歌推广是公认的赚钱方式?SEO关键词优化的核心策略