字节跳动完成收购Oladance耳机品牌 加速布局AI硬件生态
中国互联网巨头字节跳动近日完成对国内新兴耳机品牌Oladance的全资收购，工商信息显示该公司已由字节跳动100%控股，原有投资方全部退出。这标志着字节跳动在AI硬件领域又迈出重要一步。
According to business registration information, Chinese internet giant ByteDance has completed the full acquisition of emerging headphone brand Oladance, now holding 100% shares with all previous investors exiting. This marks another significant step in ByteDance's AI hardware strategy.
公开资料显示，Oladance成立于2021年，由前BOSE高管李浩乾联合多位BOSE工程师创办。该品牌创新性地提出OWS（开放式可穿戴立体声）专利技术，主打"不入耳"的舒适佩戴体验和音响级声效。
Public records show Oladance was founded in 2021 by former BOSE executive Li Haoqian and several BOSE engineers. The brand pioneered the OWS (Open Wearable Stereo) patented technology, featuring non-in-ear comfort and audiophile-grade sound quality.
市场研究机构IDC数据显示，2024年上半年开放式耳机品类出货量达1,184万台，同比激增303.6%。字节跳动此次收购正值开放式耳机市场爆发期，也被视为其完善AI生态的重要举措。
IDC data shows open-ear headphone shipments reached 11.84 million units in H1 2024, a staggering 303.6% year-on-year growth. ByteDance's acquisition comes at the market boom period and is seen as crucial for building its AI ecosystem.
这并非字节跳动首次布局硬件领域。2021年，该公司以90亿元收购VR设备厂商PICO；而早在2014年，Meta就以20亿美元收购Oculus进军VR领域。互联网巨头纷纷通过硬件收购切入新赛道已成行业常态。
This isn't ByteDance's first hardware move. In 2021, it acquired VR company PICO for 9 billion yuan, following Meta's $2 billion Oculus acquisition in 2014. Tech giants entering new fields through strategic acquisitions has become an industry norm.
随着AI技术向终端侧拓展，AI硬件正成为新风口。科大讯飞孵化的iFlybuds AI耳机、Meta与雷朋合作的AI智能眼镜都展示了巨大潜力。字节跳动此次入局，将为生成式AI终端应用带来更多想象空间。
With AI expanding to edge devices, AI hardware is becoming the new frontier. Products like iFlytek's iFlybuds AI earphones and Meta's Ray-Ban smart glasses demonstrate huge potential. ByteDance's entry promises more innovations in generative AI applications at the edge.
