24小时在线外贸必选谷歌推广？高评价SEO公司选择指南
谷歌B2B推广专家手把手教你创建GMC并同步Shopify
Google B2B Marketing Experts Guide You Through GMC Setup & Shopify Integration
Google Merchant Center（简称GMC）是一款帮助商家将网站产品数据上传至Google的工具，这些数据可用于购物广告、动态再营销广告等谷歌广告形式。
Google Merchant Center (GMC) is a tool that helps merchants upload product data to Google for Shopping Ads, dynamic remarketing ads and other Google ad formats.
对于独立站和电商平台而言，Google购物广告是一个转化率较高的渠道。与Facebook的主动推送不同，购物广告是基于用户搜索相关性出现的展示广告，具有更强的转化意图。
For independent websites and e-commerce platforms, Google Shopping Ads are a high-conversion channel. Unlike Facebook's push marketing, Shopping Ads are display ads based on user search relevance with stronger conversion intent.
主要优势包括：
Key advantages include:
- 更高质量的潜在客户：直接展示产品信息帮助用户做出购买决策
- Higher quality leads: Direct product display helps users make purchase decisions
- 简化的广告管理：使用Merchant Center数据Feed代替关键词
- Simplified ad management: Uses Merchant Center data feed instead of keywords
- 广泛的展示范围：可在多个位置同时展示购物广告和文字广告
- Wide reach: Can display Shopping Ads and text ads simultaneously in multiple locations
- 强大的数据分析：提供详细的产品性能报告和竞争数据
- Powerful analytics: Provides detailed product performance reports and competitive data
谷歌购物广告主要有CPC（每次点击费用）和CPE（每次互动费用）两种竞价模式，展示位置包括：
Google Shopping Ads mainly use CPC (Cost Per Click) and CPE (Cost Per Engagement) bidding models, with display locations including:
- Google搜索的"购物"标签
- Google Search "Shopping" tab
- 搜索结果页面
- Search results pages
- Google图片
- Google Images
- 搜索合作伙伴网站
- Search partner websites
- 展示广告网络（YouTube、Gmail等）
- Display network (YouTube, Gmail, etc.)
如何创建GMC账号？
How to create a GMC account?
- 访问merchants.google.com
- Visit merchants.google.com
- 使用Google账户登录
- Log in with Google account
- 填写商家信息
- Complete merchant information
- 完成网站验证
- Complete website verification
- 开通管理权限
- Enable management permissions
产品Feed提交的三种方式
Three methods for product feed submission
- 手动上传：适合产品数量少的网站
- Manual upload: Suitable for websites with few products
- Content API自动上传：适合产品数量多的Shopify网站
- Content API automatic upload: Suitable for Shopify stores with many products
- 文件提取上传：适合熟悉Feed制作的用户
- File extraction upload: Suitable for users familiar with feed creation
Shopify同步GMC的简易方法
Easy method for Shopify-GMC synchronization
- 进入Shopify后台
- Access Shopify admin
- 点击"Feed Google Shopping"应用
- Click "Feed Google Shopping" app
- 选择"Sync setting from Shopify"
- Select "Sync setting from Shopify"
- 完成设置并保存同步
- Complete setup and save synchronization
重要提示：目前GMC审核更加严格，务必确保产品符合Google购物政策，避免账号被封。
Important note: GMC review is now stricter, ensure products comply with Google Shopping policies to avoid account suspension.
通过以上步骤，您可以高效地建立Google购物广告渠道，为您的独立站带来更多优质流量和转化。
Following these steps, you can efficiently establish Google Shopping Ads channels to bring more quality traffic and conversions to your independent website.