2024年内容电商崛起：跨境电商新机遇与福建外贸网站Google优化策略
2024年，跨境电商行业迎来了"内容电商"的爆发式增长。根据亿邦动力最新研究，包括运动品牌OQQ、潮流玩具品牌泡泡玛特和健身器材品牌麦瑞克在内的众多中国企业，正在通过内容电商模式在海外市场取得突破性进展。
In 2024, the cross-border e-commerce industry has witnessed the explosive growth of "content e-commerce". According to the latest research from EBrun, many Chinese companies including sports brand OQQ, trendy toy brand Pop Mart and fitness equipment brand Merach are making breakthrough progress in overseas markets through the content e-commerce model.
数据显示，OQQ通过精心设计的TikTok挑战赛，在大促期间收获了7000多条用户新增视频和近8800万次播放量。泡泡玛特在加入TikTok Shop自播后，仅12月下旬的三场直播就实现了120万美元的GMV。
Data shows that OQQ gained over 7,000 user-generated videos and nearly 88 million views during promotion periods through well-designed TikTok challenges. After joining TikTok Shop's live streaming, Pop Mart achieved $1.2 million GMV in just three live streaming sessions in late December.
全球市场趋势显示，内容电商正在成为主流：
Global market trends indicate that content e-commerce is becoming mainstream:
- 2024年美国社交购物用户突破1亿
- TikTok Shop黑色星期五单日销售额超1亿美元
- TikTok Shop美区市场带货短视频数量超373万个
- Social shoppers in the US exceeded 100 million in 2024
- TikTok Shop's single-day sales on Black Friday exceeded $100 million
- TikTok Shop US market generated over 3.73 million product promotion videos
对于福建外贸企业而言，2024年需要重点关注：
For Fujian foreign trade enterprises, the key focuses in 2024 should be:
1. Google优化策略升级：结合内容电商趋势，优化网站结构和内容，提高在Google搜索结果中的排名。2024年Google竞价推广工资投入建议增加30%-50%。
1. Google optimization strategy upgrade: Optimize website structure and content in line with content e-commerce trends to improve rankings in Google search results. It is recommended to increase Google Ads budget by 30%-50% in 2024.
2. 内容营销整合：将传统电商与内容电商相结合，通过短视频、直播等形式展示产品优势。
2. Content marketing integration: Combine traditional e-commerce with content e-commerce to showcase product advantages through short videos, live streaming, etc.
3. 多渠道布局：除了Google优化外，还需要布局TikTok Shop、Instagram、Facebook等社交电商平台。
3. Multi-channel deployment: In addition to Google optimization, it's necessary to deploy on social e-commerce platforms like TikTok Shop, Instagram, and Facebook.
正如行业专家所言："内容电商正在抢跑起飞，并且是在建造飞机的同时飞行，它没有过往可参考的样本，但显然已经越飞越高。"对于福建外贸企业来说，2024年既是挑战也是机遇，需要及时调整营销策略，抓住内容电商带来的增长红利。
As industry experts said: "Content e-commerce is taking off while still being built, with no past samples to refer to, but it's clearly flying higher and higher." For Fujian foreign trade enterprises, 2024 is both a challenge and an opportunity, requiring timely adjustment of marketing strategies to seize the growth dividends brought by content e-commerce.
