外贸SEM推广专家分享：如何优化阿里巴巴产品图片和视频提升转化率
图片质量决定广告成败 | Image Quality Determines Advertising Success
在SEM推广和外贸谷歌推广领域，产品图片质量是决定广告效果的首要因素。根据数十家店铺的测试数据表明，优质的图片能显著提升点击率。
In the field of SEM promotion and foreign trade Google advertising, product image quality is the primary factor determining advertising effectiveness. Test data from dozens of stores show that high-quality images can significantly improve click-through rates.
阿里巴巴图片拍摄黄金法则 | Alibaba Image Shooting Golden Rules
1. 背景选择：阿里巴巴目前主推白底或浅色背景图片，但测试发现场景图的点击率往往更高
1. Background selection: Alibaba currently promotes white or light-colored background images, but tests show scene images often achieve higher click-through rates
2. 拍摄角度：建议6个标准角度（前后左右45°、底部、细节），保持水平拍摄，注意打光避免产品发暗
2. Shooting angles: Recommend 6 standard angles (front, back, left-right 45°, bottom, details), maintain level shooting, pay attention to lighting to avoid dark products
3. 图片处理：裁剪尺寸640*640-1000*1000像素，产品占比60%以上，背景色不超过三个色系
3. Image processing: Crop size 640*640-1000*1000 pixels, product proportion over 60%, background colors no more than three color schemes
视频制作专业建议 | Professional Video Production Advice
1. 使用摄影转盘（淘宝几十元）拍摄旋转展示视频，比阿里巴巴自动生成的视频效果更好
1. Use a turntable (available on Taobao for tens of yuan) to shoot rotating display videos, which work better than Alibaba's auto-generated videos
2. 阿里巴巴视频生成需要至少6张主图，建议找专业淘宝店铺拍摄，价格合理质量有保障
2. Alibaba video generation requires at least 6 main images. It's recommended to find professional Taobao shops for shooting, with reasonable prices and guaranteed quality
SEO优化关键点 | SEO Optimization Key Points
• 主图质量分必须>4分才能进入阿里巴巴一级搜索
• Main image quality score must be >4 to enter Alibaba's first-level search
• 45°角展示图最能清晰呈现产品结构和材质
• 45° angle display images best show product structure and materials clearly
• 场景图做主图时需确保产品辨识度
• When using scene images as main images, ensure product recognizability