外贸企业开年忙：拓市场布新局 备战2024全球贸易
新年新气象，中国外贸企业正以饱满的热情开启2024年。《经济参考报》记者走访发现，众多企业一边赶制海外订单，一边积极开拓国际市场，通过参展、布局新业态、开发新产品等多重举措，为全年发展奠定基础。
New Year, New Atmosphere, Chinese foreign trade enterprises are starting 2024 with full enthusiasm. Economic Reference News reporters found that many companies are not only fulfilling overseas orders but also actively expanding international markets through exhibitions, new business formats, and product development to lay the foundation for annual growth.
积极"走出去"参展拓市场 | Actively "Going Global" to Expand Markets
江苏凯序金原纸塑包装有限公司的生产车间一片繁忙景象。"我们正在赶制广交会签订的欧美、东南亚订单"，负责人赵磊表示，近期还将赴境外拜访客户，争取"开门红"。
The production workshop of Jiangsu Kaixu Jinyuan Paper-Plastic Packaging Co., Ltd. is bustling. "We're rushing to complete orders from Europe, America and Southeast Asia signed at the Canton Fair," said Zhao Lei, the company's负责人. They plan to visit overseas clients soon to seize the "good start".
跨境直播成新增长点 | Cross-border Live Streaming as New Growth Driver
宁波新东方工贸有限公司CEO朱秋城表示："元旦期间跨境直播效果显著。"阿里巴巴国际站数据显示，2023年跨境直播观看量同比增长127%，带来156%的商机增长。
Zhu Qiuheng, CEO of Ningbo New Oriental Industry & Trade Co., Ltd., said: "Cross-border live streaming performed remarkably during New Year." Alibaba International Station data shows that in 2023, cross-border live streaming viewership increased by 127% year-on-year, driving 156% business opportunity growth.
产品创新驱动差异化竞争 | Product Innovation Drives Differentiation
欧佩克机械开发了多种特种压缩机，2023年业绩增长33.5%。广东万家乐壁挂炉通过技术改进，出口额同比增长近100%。
OPEC Machinery developed various special compressors, achieving 33.5% performance growth in 2023. Guangdong Vanward's wall-hung boilers, through technological improvements, saw exports increase by nearly 100% year-on-year.
商务部发言人何亚东表示："尽管面临全球经济不确定性，但中国外贸的有利因素正在积聚，我们有信心保持回稳向好势头。"
Ministry of Commerce spokesperson He Yadong stated: "Despite global economic uncertainties, favorable factors for China's foreign trade are accumulating. We're confident in maintaining the stabilizing and improving trend."
