Google推广策略下必须关注的德国WEEE合规：南京谷歌推广厂商推荐与费用上涨应对指南
Google推广策略下必须关注的德国WEEE合规：南京谷歌推广厂商推荐与费用上涨应对指南
Google Promotion Strategy: Essential German WEEE Compliance - Nanjing Google Promotion Vendor Recommendations and Fee Increase Response Guide
随着2023年德国WEEE和电池法新规的发布，跨境电商卖家面临新的合规挑战。Google推广策略中必须考虑这些法规变化，特别是对于寻找专业南京谷歌推广厂商的卖家来说，合规操作直接影响推广效果。德国联邦于12月8日公布的法规显示，多项费用较2022年有显著上涨，未及时缴纳的卖家账号可能被注销。
As new German WEEE and Battery Act regulations take effect in 2023, cross-border e-commerce sellers face fresh compliance challenges. Google promotion strategies must account for these regulatory changes, especially for sellers seeking professional Nanjing Google promotion vendors, as compliance directly impacts promotion effectiveness. Regulations published by the German federal government on December 8th indicate significant fee increases compared to 2022, with non-compliant sellers risking account suspension.
核心内容速览：
Key Highlights:
1. 新增季度账户管理费96.4欧元/年
1. New quarterly account management fee: €96.4/year
2. 官方授权费上涨32.7欧元
2. Official authorization fee increase: €32.7
3. 电池法注册费上涨13.6欧元
3. Battery Act registration fee increase: €13.6
4. 担保审核费上涨2.7欧元
4. Guarantee audit fee increase: €2.7
一、德国WEEE费用调整详情
I. German WEEE Fee Adjustment Details
1. 新增账户管理费
1. New Account Management Fee
• 每季度24.1欧元（不含税）
• €24.1 per quarter (excluding tax)
• 年度总计96.4欧元（不含税）
• Annual total: €96.4 (excluding tax)
• 2022年未收取此项费用
• This fee was not charged in 2022
• 已缴纳2023年注册费的卖家需补缴
• Sellers who have already paid 2023 registration fees need to make additional payments
2. 官方授权费上调
2. Official Authorization Fee Increase
• 新标准：45.3欧元（2022年为12.6欧元）
• New standard: €45.3 (was €12.6 in 2022)
• 涨幅：32.7欧元
• Increase: €32.7
二、德国电池法费用变化
II. German Battery Act Fee Changes
1. 注册费上涨
1. Registration Fee Increase
• 2023年：29.2欧元
• 2023: €29.2
• 2022年：15.6欧元
• 2022: €15.6
• 涨幅：13.6欧元
• Increase: €13.6
2. 担保审核费上调
2. Guarantee Audit Fee Increase
• 2023年：8.4欧元
• 2023: €8.4
• 2022年：5.7欧元
• 2022: €5.7
• 涨幅：2.7欧元
• Increase: €2.7
三、受影响卖家群体
III. Affected Seller Groups
• 已续费2023年德国WEEE/电池法的卖家
• Sellers who have renewed 2023 German WEEE/Battery Act
• 已购买注册但未下号的卖家
• Sellers who purchased registration but haven't received approval
• 准备申请/续费2023年服务的卖家
• Sellers preparing to apply/renew 2023 services
四、关键时间节点
IV. Critical Timeline
最后期限：2023年1月1日
Deadline: January 1, 2023
• 未缴费账号将被注销
• Unpaid accounts will be suspended
• 亚马逊禁售政策将严格执行
• Amazon's sales ban policy will be strictly enforced
五、特别提醒
V. Special Reminders
1. WEEE和电池法均为自然年失效（12月31日）
1. Both WEEE and Battery Act expire at calendar year-end (December 31st)
2. 建议未注册卖家立即行动
2. Unregistered sellers are advised to act immediately
3. 卖家成长提供限时补贴：
3. Limited-time subsidies from Seller Growth:
• 德国WEEE：3212元
• German WEEE: ¥3212
• 德国电池法：3192元
• German Battery Act: ¥3192
• 德国包装法：492元
• German Packaging Act: ¥492
跨境电商卖家务必在15天内完成相关手续，避免账号风险！通过专业的Google推广服务商，如南京谷歌推广厂商，可以帮助您更好地应对这些合规挑战。
Cross-border e-commerce sellers must complete relevant procedures within 15 days to avoid account risks! Professional Google promotion service providers, such as Nanjing Google promotion vendors, can help you better navigate these compliance challenges.
