必须选择的百度留痕怎么样？谷歌也有竞价推广吗？谷歌推广基本步骤详解

必须选择的百度留痕怎么样？谷歌也有竞价推广吗？谷歌推广基本步骤详解

How to Choose Baidu Trace? Does Google Have Bidding Ads? Complete Guide to Google Promotion Steps

首先我们要知道何种产品适合谷歌推广：

First, we need to understand which products are suitable for Google promotion:

1）工业品：一般外商都是通过搜索产品关键词进来的，而谷歌占据了海外九成搜索流量，因此肯定是适合的。

1) Industrial products: Foreign buyers usually find products through keyword searches, and Google dominates 90% of overseas search traffic, making it ideal for promotion.

2）民用品：谷歌推广同样重要，只是我们还需要进入FB,INS等社交平台进一步获取精准的社群流量。

2) Consumer goods: Google promotion is equally important, but we also need to leverage social platforms like Facebook and Instagram to acquire targeted community traffic.

其次要搞清楚谷歌推广有三种方式：

Next, let's clarify the three main methods of Google promotion:

1）谷歌SEO：目标就是通过官网的关键词和外链优化进入谷歌首页。

1) Google SEO: The goal is to rank on Google's first page through website keyword optimization and backlink building.

2）谷歌竞价广告：也就是google ads，就是花钱买谷歌首页排名。当然也有不少联盟类的谷歌banner广告等等。

2) Google Ads (PPC): Paying for top positions on Google search results, including display/banner ads through Google's ad network.

3）Youtube多语种营销：就是把多语种标题简介多语种配音字幕的产品视频发布到youtube去，同时从谷歌和youtube两处获取精准流量。

3) Multilingual YouTube Marketing: Uploading product videos with multilingual titles, descriptions, voiceovers and subtitles to YouTube to capture targeted traffic from both Google and YouTube.

最后我们来谈谈具体步骤：

Finally, let's discuss the implementation steps:

你需要有一个独立站，然后可以通过谷歌SEO或谷歌竞价把海外流量引向自己的官网独立站；当然你也可以通过youtube多语种推广，把流量引向自己的官网。因此对于谷歌推广来说，核心就是把各路流量引向自己的官网。那些还没有官网的小伙伴们，赶紧去建站吧~

You need an independent website, then drive overseas traffic to it through Google SEO or Google Ads. Alternatively, use multilingual YouTube promotion to direct traffic to your site. The core of Google promotion is channeling all traffic sources to your official website. For those without a website yet, it's time to build one!