亚马逊卖家布局独立站的挑战与Google推广解决方案
为什么亚马逊卖家对独立站犹豫不决？
Why Are Amazon Sellers Hesitant About Independent Stores?
在亚马逊全球开店进入中国之前，独立站曾经是跨境电商的主流选择。依靠Google和Facebook的低成本流量，许多企业通过独立站获得了成功。
Before Amazon Global Selling entered China, independent stores were the mainstream choice for cross-border e-commerce. Relying on low-cost traffic from Google and Facebook, many companies achieved success through independent stores.
然而随着流量成本上涨和合规要求收紧，独立站市场经历了一轮洗牌。亚马逊等平台凭借操作便捷和自带流量的优势，逐渐成为卖家出海的首选。
However, with rising traffic costs and tightening compliance requirements, the independent store market underwent a reshuffle. Platforms like Amazon gradually became sellers' first choice due to their ease of operation and built-in traffic.
独立站运营的三大挑战
Three Major Challenges of Independent Store Operation
1. 模式差异大：平台和独立站是完全不同的运营模式，独立站需要更长的培育期
1. Significant model differences: Platforms and independent stores are completely different operation models, with independent stores requiring longer cultivation periods
2. 流量获取难：需要精通Facebook、Google等平台的广告投放规则
2. Difficulty in acquiring traffic: Requires expertise in advertising rules on platforms like Facebook and Google
3. 试错成本高：从建站到广告投放都需要反复测试，风险较大
3. High trial-and-error costs: Requires repeated testing from store building to ad placement, with relatively high risks
Google推广竞价解决方案
Google Advertising Bidding Solutions
雨果跨境与Google合作推出的OceanWeb智能营销解决方案，有效降低了独立站运营门槛：
The OceanWeb Intelligent Marketing Solution jointly launched by Hugo Cross-border and Google effectively lowers the threshold for independent store operation:
• 提供Google官方认可的定制化建站模板
• Provides customized store-building templates officially recognized by Google
• 专业团队提供1对1广告投放咨询服务
• Professional team provides one-on-one ad placement consulting services
• 限时优惠：384美元广告启动助力金
• Limited-time offer: $384 advertising startup bonus
• 提供网站测试和数据分析一站式服务
• Provides one-stop services including website testing and data analysis
这套解决方案特别适合想要布局独立站的亚马逊卖家，帮助他们在保持平台业务的同时，逐步拓展独立站渠道。
This solution is particularly suitable for Amazon sellers who want to build independent stores, helping them gradually expand independent store channels while maintaining platform business.
