亚马逊价格战加剧，卖家如何利用谷歌留痕技术等高品质推广策略突围？
亚马逊价格战加剧，卖家如何利用谷歌留痕技术等高品质推广策略突围？
Amazon Price War Intensifies: How Can Sellers Break Through with Strategies Like Google's Impression Technology?
跨境热点：近日，亚马逊宣布其Rufus AI购物助手推出价格历史查询功能，允许部分消费者查看产品的历史最低价格。这意味着，消费者不再需要依赖外部工具，而是可以通过亚马逊直接提供的30天价格走势折线图来了解产品价格。此外，亚马逊还上线了“定价无竞争力”标签，直接提示消费者哪些产品定价过高，并推出了“相关商品促销”栏目。这些新功能似乎昭示着新一轮价格战即将打响。
Cross-border Hotspot: Recently, Amazon announced that its Rufus AI shopping assistant has introduced a price history query function, allowing some consumers to view the historical lowest prices of products. This means consumers no longer need to rely on external tools; they can understand product pricing through a 30-day price trend line chart directly provided by Amazon. Additionally, Amazon has launched a "Not Competitively Priced" label to directly alert consumers about overpriced products and introduced a "Shop Deals on Related Items" section. These new features seem to signal the start of a new round of price wars.
对卖家有何影响？
Impact on Sellers?
利润空间被压缩：消费者能轻松查看历史价格，对频繁调价策略更加警觉，使得卖家定价策略更难操作，利润难以保证。
Profit Margins Squeezed: Consumers can easily view historical prices, making them more alert to frequent price adjustment strategies. This complicates sellers' pricing strategies and makes it harder to ensure profits.
价格战更加激烈：“定价无竞争力”标签会直接影响转化率，加剧卖家间的价格竞争，迫使许多卖家陷入低价泥沼。
Price Wars Intensify: The "Not Competitively Priced" label directly impacts conversion rates, intensifying price competition among sellers and forcing many into a quagmire of low prices.
消费者更倾向于等待优惠：历史价格查询功能使消费者更清楚价格是否划算，可能导致他们等待进一步降价，影响短期促销的转化率。
Consumers More Inclined to Wait for Discounts: The price history query function makes consumers more aware of whether a price is reasonable, potentially leading them to wait for further price drops, affecting the conversion rates of short-term promotions.
运营成本上升：为应对价格标签影响，卖家需频繁调整价格策略，并可能增加广告预算和促销活动参与度，从而推高运营成本。
Operating Costs Rise: To cope with the impact of price labels, sellers need to frequently adjust pricing strategies and may increase advertising budgets and participation in promotional activities, thereby driving up operating costs.
该如何应对？
How to Respond?
强化产品差异：通过优化产品描述、打造品牌故事、增强客户体验来减少对价格的依赖，提升品牌影响力。
Strengthen Product Differentiation: Reduce reliance on price by optimizing product descriptions, crafting brand stories, and enhancing customer experience to boost brand influence.
提供附加服务：通过优质的售后服务（如延长保修、灵活退换货、独家会员服务）增强用户粘性和复购率。
Provide Additional Services: Enhance user stickiness and repurchase rates through quality after-sales services (such as extended warranties, flexible return policies, and exclusive membership services).
运用数据分析，合理定价：借助市场分析工具，参考竞争对手和市场需求制定合理价格，保持策略灵活性。
Utilize Data Analysis for Rational Pricing: Use market analysis tools to set reasonable prices based on competitors and market demand, maintaining strategic flexibility.
探索独立站：建立独立站以绕过平台规则，直接与客户沟通并积累用户群体。通过精准的SEO、社媒营销和谷歌留痕技术等高品质推广方式，可以有效提升独立站在搜索引擎中的可见性和自然流量。谷歌留痕技术作为一种专业的SEO手段，能帮助网站在谷歌搜索结果中留下更多积极的“痕迹”，从而建立长期、稳定的品牌曝光。结合邮件营销、会员折扣等方式，可以灵活制定价格策略并提高复购率。
Explore Independent Websites: Establish independent websites to bypass platform rules, communicate directly with customers, and accumulate a user base. Through precise SEO, social media marketing, and high-quality promotion methods like Google's impression technology, the visibility and organic traffic of independent websites in search engines can be effectively enhanced. Google's impression technology, as a professional SEO method, helps websites leave more positive "impressions" in Google search results, thereby building long-term, stable brand exposure. Combined with email marketing, member discounts, and other methods, pricing strategies can be flexibly formulated, and repurchase rates can be increased.
在竞争日益激烈的跨境电商环境中，单纯依赖平台内竞价广告已不足够。采用谷歌留痕技术等品质高价格公道的网站推广策略，结合独立站运营，是卖家实现可持续增长、摆脱低价竞争的关键。如果你想了解更多海外资讯，或免费获得独立站入门手册，可以私信我们哦~
In the increasingly competitive cross-border e-commerce environment, relying solely on platform-based bidding ads is no longer sufficient. Adopting high-quality and reasonably priced website promotion strategies like Google's impression technology, combined with independent website operations, is key for sellers to achieve sustainable growth and escape low-price competition. If you want to learn more about overseas insights or receive a free introductory guide to independent websites, feel free to private message us~
