专业Google推广策略：2024跨境电商增长新机遇
专业Google推广策略：2024跨境电商增长新机遇
Professional Google Advertising Strategies: New Growth Opportunities for Cross-border E-commerce in 2024
中新网福州3月18日电 - 在第四届中国跨境电商交易会开幕式上，《中国跨境电商企业出海发展蓝皮书(2024)》重磅发布，为行业指明新的增长方向。
Fuzhou, March 18 (China News Network) - At the opening ceremony of the 4th China Cross-border E-commerce Fair, the "China Cross-border E-commerce Overseas Development Blue Book (2024)" was released, pointing out new growth directions for the industry.
核心数据亮点/Key Data Highlights:
- 2023年中国跨境电商进出口总额达2.38万亿元，同比增长15.6%
- China's cross-border e-commerce import and export volume reached 2.38 trillion yuan in 2023, a year-on-year increase of 15.6%
- 跨境电商出口1.83万亿元，实现19.6%的高速增长
- Cross-border e-commerce exports reached 1.83 trillion yuan, achieving rapid growth of 19.6%
为什么选择Google推广？/Why Choose Google Advertising?
随着全球电商市场的快速发展，Google推广已成为跨境电商企业获取国际客户的最有效渠道之一。Google Ads平台覆盖全球90%以上的互联网用户，精准的定位系统和丰富的广告形式能帮助中国企业高效触达目标客户。
With the rapid development of the global e-commerce market, Google advertising has become one of the most effective channels for cross-border e-commerce companies to acquire international customers. The Google Ads platform covers over 90% of global internet users, and its precise targeting system and rich ad formats can help Chinese companies efficiently reach target customers.
新兴市场成为增长引擎/Emerging Markets Become Growth Engines
蓝皮书明确指出，相比成熟的欧美市场，东南亚、中东和拉美地区正成为中国跨境电商最具潜力的新增长极。德勤合伙人计芳指出，这些地区网购习惯的快速形成，配合RCEP和"一带一路"政策红利，正在创造前所未有的发展机遇。
The Blue Book clearly points out that compared with mature European and American markets, Southeast Asia, the Middle East and Latin America are becoming the most potential new growth poles for China's cross-border e-commerce. Ji Fang, partner at Deloitte, pointed out that the rapid formation of online shopping habits in these regions, combined with the policy dividends of RCEP and the "Belt and Road" initiative, is creating unprecedented development opportunities.
2024年Google推广策略建议/Google Advertising Strategy Recommendations for 2024:
- 采用多语言广告组，覆盖当地主要语种
- Use multilingual ad groups to cover local major languages
- 根据时区差异设置广告投放时间
- Set ad delivery times according to time zone differences
- 利用Google Shopping突出产品性价比优势
- Use Google Shopping to highlight product cost-performance advantages
- 结合当地节日策划促销活动
- Plan promotional activities based on local festivals
随着全球电商基础设施的持续完善，中国跨境电商正迎来"买全球、卖全球、服务全球"的新发展阶段。企业需要把握新兴市场机遇，优化国际营销策略，特别是Google推广策略，实现高质量增长。
With the continuous improvement of global e-commerce infrastructure, China's cross-border e-commerce is ushering in a new development stage of "buying globally, selling globally, and serving globally". Enterprises need to seize opportunities in emerging markets, optimize international marketing strategies, especially Google advertising strategies, to achieve high-quality growth.
