突发！东南亚先享后付平台Atome疑似退出中国市场
突发！东南亚先享后付平台Atome疑似退出中国市场
Breaking News! Southeast Asia's BNPL Platform Atome Reportedly Exits Chinese Market
最新消息：据业内人士向雨果跨境透露，东南亚先享后付平台Atome已决定关闭中国区办事处并退出中国市场。目前其中国团队大部分员工已被遣散，仅保留少量负责收尾工作的员工。
Latest Update: Industry insiders revealed to Hugo Cross-border that Southeast Asia's BNPL platform Atome has decided to close its China office and exit the Chinese market. Most of its China team employees have been laid off, with only a few remaining to handle winding-up operations.
爆料人称，Atome退出中国市场的主要原因是业务量不及预期。"目前Atome的中国客户群体并不庞大，且拓展新客户也越来越难。"
The source said the main reason for Atome's exit is unsatisfactory business performance. "Atome's current Chinese client base is not large, and acquiring new customers is becoming increasingly difficult."
Atome成立于2019年，曾获得渣打银行5亿美元注资，其母公司领创集团也获得软银愿景基金2期、华平投资等知名机构的投资。
Founded in 2019, Atome received a $500 million investment from Standard Chartered Bank, and its parent company Advance Intelligence Group secured funding from SoftBank Vision Fund 2, Warburg Pincus and other renowned institutions.
在中国市场的业务布局
Business Operations in China
2021年8月进入中国市场后，Atome积极与跨境服务商合作：
After entering the Chinese market in August 2021, Atome actively partnered with cross-border service providers:
- 支付方面：与钱海、空中云汇合作
- 独立站建站：与吉喵云、店匠科技等完成对接
- Payment: Partnered with Oceanpayment and Airwallex
- Independent store building: Completed technical integration with GiiMall, Shoplazza, etc.
为何难以拓展中国市场？
Why the Difficulty in Expanding in China?
东南亚亿级大卖谭刚分析指出：
Tan Gang (pseudonym), a top Southeast Asia seller, analyzed:
1. 独立站渗透率低：仅3.09%的中国跨境企业在东南亚运营独立站
1. Low penetration of independent stores: Only 3.09% of Chinese cross-border enterprises operate independent stores in Southeast Asia
2. 佣金过高：5%-7%的佣金率让利润微薄的中小卖家望而却步
2. High commission: 5%-7% commission rate deters small and medium sellers with thin profit margins
3. 市场特性：东南亚市场更追求性价比，BNPL模式接受度有限
3. Market characteristics: Southeast Asian market prioritizes cost-effectiveness, with limited acceptance of BNPL model
目前Atome中国官网仍在运营，已入驻卖家可继续使用服务。部分合作服务商表示尚未收到终止合作通知。
Atome's Chinese website remains operational, and existing sellers can continue using the service. Some partner service providers stated they haven't received termination notices.
封面图源：图虫创意
Cover image source: Tuchong Creativity
