可信赖的熊猫4.0：谷歌营销大会亮点解析与SEO优化策略
可信赖的熊猫4.0：谷歌营销大会亮点解析与SEO优化策略
Trustworthy Panda 4.0: Google Marketing Live Highlights & SEO Optimization Strategies
6月1日，Google Marketing Live（GML）亚太区大会在线上成功举办，重点展示了YouTube Shorts升级、效果广告强化和隐私保护等核心内容。
June 1st, the Google Marketing Live (GML) Asia-Pacific conference was successfully held online, highlighting key updates including YouTube Shorts enhancements, performance advertising improvements, and privacy protection.
01 YouTube Shorts广告功能升级
01 YouTube Shorts Advertising Enhancements
YouTube Shorts作为Google重点发展的短视频业务，日浏览量已达300亿次，是去年同期的4倍。Google宣布将行动号召视频广告系列和应用广告系列自动投放范围扩大到YouTube Shorts。
As Google's key short video business, YouTube Shorts now reaches 30 billion daily views, 4 times the same period last year. Google announced the expansion of Video Action Campaigns and App Campaigns to YouTube Shorts.
今年还将推出YouTube Shorts带货视频广告功能，帮助商家通过60秒以内的短视频实现销售转化。
This year will also see the launch of shopping video ads in YouTube Shorts, helping merchants achieve sales conversion through videos under 60 seconds.
02 效果广告与隐私保护
02 Performance Advertising & Privacy Protection
Google推出"隐私沙盒"(Privacy Sandbox)替代第三方Cookie，并强调将围绕第一方数据搭建广告效果衡量解决方案。
Google introduced "Privacy Sandbox" to replace third-party cookies, emphasizing the development of advertising measurement solutions based on first-party data.
新推出的"我的广告中心"让用户可以自主选择系统展示的内容种类和数据使用方式。
The newly launched "My Ad Center" allows users to choose the types of content displayed and how their data is used.
03 效果最大化广告系列升级
03 Performance Max Campaigns Upgrade
Google将对效果最大化广告系列进行6项重要升级，包括：
Google will implement 6 major upgrades to Performance Max campaigns, including:
- 更多实验工具
- More experimentation tools
- 增强的广告管理功能
- Enhanced ad management
- 新增数据分析功能
- New data analytics features
这些升级将帮助广告在YouTube、Google搜索、展示广告网络等多个平台更有效地触达用户。
These upgrades will help ads reach users more effectively across multiple platforms including YouTube, Google Search, and Display Network.
SEO优化建议：企业应重点关注YouTube Shorts短视频营销，同时优化第一方数据收集策略，以适应隐私保护新趋势。
SEO Optimization Tip: Businesses should focus on YouTube Shorts video marketing while optimizing first-party data collection strategies to adapt to new privacy trends.
