2023抖音全球购入驻指南：条件、费用及推广策略
抖音全球购是抖音平台专为跨境电商打造的频道，主要面向中国大陆以外（包括港澳台）的公司及品牌。商家需销售原产于或销售于海外或中国港澳台地区的商品，且仅限直邮或保税区发货的商品。
核心入驻条件：
1. 需拥有海外或中国香港、澳门、台湾地区注册公司实体，具备海外零售或贸易资质
2. 需提供中国大陆境内代理人的三证合一营业执照
3. 需拥有海外或中国港澳台地区对公银行账户
4. 需提供品牌发源地商标注册证书及品牌授权书
店铺类型及命名规则：
• 品牌旗舰店：商标名+(类目名)+官方海外旗舰店
• 卖场型旗舰店：商标名(35类)+(类目名)+海外旗舰店
• 专卖店：商标名+企业商号+(类目名)+海外专卖店
• 专营店：企业商号/关联名称+(类目名)+海外专营店
费用结构：
1. 保证金：大部分类目10万元人民币
2. 技术服务费：按订单金额3%-6%收取
Douyin Global Shopping is TikTok's cross-border e-commerce channel, targeting companies and brands outside Mainland China (including Hong Kong, Macau and Taiwan). Merchants must sell products originating from or sold in overseas regions or Chinese territories, limited to direct shipping or bonded warehouse delivery only.
Key Requirements:
1. Must have overseas or Hong Kong/Macau/Taiwan registered company with retail/trade qualifications
2. Need to provide Chinese mainland agent's business license
3. Must have overseas corporate bank account
4. Need to provide brand origin trademark certificate and authorization
Store Types & Naming Rules:
• Brand Flagship: Trademark+(Category)+Official Overseas Flagship Store
• Marketplace Flagship: Trademark(35类)+(Category)+Overseas Flagship Store
• Exclusive Store: Trademark+Company Name+(Category)+Overseas Exclusive Store
• Specialty Store: Company Name/Related Name+(Category)+Overseas Specialty Store
Fee Structure:
1. Deposit: Mostly RMB 100,000
2. Service Fee: 3%-6% of order value
广告投放建议：结合Google Ads竞价推广和抖音信息流广告，精准定位跨境购物人群。Google Ads收费通常采用CPC（每次点击付费）模式，跨境电商类关键词竞价约$0.5-$3不等。
Advertising Tips: Combine Google Ads bidding with Douyin feed ads to precisely target cross-border shoppers. Google Ads typically charges in CPC (Cost Per Click) model, with cross-border e-commerce keywords bidding around $0.5-$3.
