谷歌竞价推广培训班：品牌安全如何提升广告投放价值？
网络广告是充满机遇与风险的概率世界，能够充分利用概率来有效评估周围资源的风险与回报，这样才能达到最优化的广告效果！——爱点击首席数据科学家张光明博士
The digital advertising world is full of opportunities and risks. Only by fully utilizing probability to evaluate risks and returns of surrounding resources can we achieve optimal advertising results! — Dr. Zhang Guangming, Chief Data Scientist at iClick
导读：互联网广告产业链日趋成熟，DSP、RTB等技术快速发展，效果营销变得更加精准。然而，新技术也催生了广告主的新疑虑：实时环境下，我的广告都投放到哪儿了？投放的媒体环境好不好？投放是否符合品牌策略？
Introduction: The internet advertising industry chain is maturing, with rapid development of DSP and RTB technologies making performance marketing more precise. However, new technologies have also raised concerns for advertisers: Where exactly are my ads being placed in real-time? Is the media environment appropriate? Does the placement align with brand strategy?
品牌安全的双维度考量
The Two Dimensions of Brand Safety
与传统广告相比，网络广告的精准与高效，吸引了越来越多的广告预算投入。预算增加意味着关注度更高、要求更高，很多广告主已经开始重视网络广告投放中的品牌形象。
Compared with traditional advertising, the precision and efficiency of digital advertising has attracted increasing advertising budgets. Larger budgets mean higher attention and greater demands, with many advertisers now focusing on brand image in digital ad placements.
网络环境(Contextual): 包括用户登录的网站、链接、相关文字内容、关键字、图片描述等都会影响网络广告的投放效果。
Audience: Includes whether users interact with the page, their interest in the content, and browsing history - all information contained in cookies.
爱点击的品牌安全解决方案
iClick's Brand Safety Solutions
爱点击采取自主品牌安全保护和第三方合作品牌安全保护两种方式：
iClick adopts two approaches: in-house brand safety protection and third-party collaboration:
- 2毫秒内三重过滤确保URL级别品牌安全
- Triple filtering within 2ms ensures URL-level brand safety
- 关键词定制化解决方案
- Customized keyword solutions
- 可视化拦截报告
- Visual blocking reports
- 专业团队技术保障
- Professional technical team support
张光明博士强调："品牌安全服务和公司的产品设计和主营方向直接相关。对品牌安全的投入，能够让广大广告主更多获益，所以我们坚信这样的投入是值得的!"
Dr. Zhang emphasized: "Brand safety services are directly related to our product design and core business direction. Investing in brand safety brings greater benefits to advertisers, so we firmly believe this investment is worthwhile!"
SEO优化提示：本文通过结构化内容、关键词布局(品牌安全、谷歌竞价、广告投放等)和权威引用，提升搜索引擎可见度。小标题使用H3/H4标签优化内容层次，列表提升可读性。
SEO Tips: This article enhances search visibility through structured content, keyword placement (brand safety, Google Ads, advertising, etc.) and authoritative quotes. Subheadings use H3/H4 tags for hierarchy, with lists improving readability.
