境外通浏览器 | Google广告投放超详细教程！新手入门必看
当今，Google占全球搜索引擎市场的绝对垄断地位。 因此越来越多的跨境从业者开始做Google竞价广告、GoogleSEO优化。 常规意义上认为的Google广告，即Google公司面向全球用户的，基于Google搜索引擎的关键词竞价广告。
Nowadays, Google dominates the global search engine market. As a result, more and more cross-border practitioners are starting to use Google PPC ads and Google SEO optimization. Generally speaking, Google Ads refers to keyword bidding advertising based on Google's search engine for global users.
Google关键词竞价广告按照点击收费，是目前全球最大的互联网广告体系。Google广告可以通过灵活设置广告预算、实时检测推广数据、自定义广告投放等方式，最大限度吸引目标客户，实现广告精准投放，节约资金成本，只为效果付费。
Google PPC ads charge per click and represent the largest internet advertising system globally. Google Ads allows flexible budget settings, real-time promotion data monitoring, and customized ad placements to maximize target audience attraction, achieve precise ad delivery, save costs, and pay only for results.
下面我们就和大家一起创建Google广告：
Let's create a Google Ads campaign together:
1、首先，境外通浏览器搜索"Google ads"，打开Google广告页面，右上角点击"get started"开始创建。
1. First, search "Google ads" in Overseas Browser, open the Google Ads page, and click "get started" in the top right corner to begin.
2、首先会进入广告创建简易模式，这里不建议大家使用简易模式创建广告，推荐下来使用专家模式，功能更加完善。
2. You'll first enter the simplified ad creation mode, but we don't recommend using this. Instead, choose the expert mode for more comprehensive features.
3、选择广告目标，广告目标的选择，可以根据业务目标决定，广告目标的选择，会影响之后广告投放效果，大家在广告投放之前，要决定好自己的广告目标。
3. Select campaign goals. Your choice should align with business objectives as it significantly impacts ad performance. Determine your goals before launching ads.
4、选择广告系列，我们此次投放的是关键词竞价广告，显示"搜索广告系列"。
4. Choose campaign type. For keyword bidding ads, select "Search campaign".
5、选择访客访问方式，大家根据自己的实际情况选择即可。点击继续，下面进入广告系列设置。
5. Select visitor access method based on your actual needs. Click continue to proceed to campaign settings.
6、广告系列设置：
6. Campaign Settings:
①设置广告系列名称，投放网络两个可以取消勾选，综合其他用户投放经验，这两个的投放效果并不是很理想。
①Set campaign name. You can uncheck the two network options as they generally don't perform well based on user experience.
②点击更多设置选项，设置广告开始和结束日期，广告投放时间等信息。
②Click more settings to configure start/end dates and ad scheduling.
③定位和细分受众：设置地理位置、语言等信息。大家在投放广告之前，可以通过Google趋势搜索产品相关关键词在投放区域的搜索量及搜索趋势，避免浪费不必要的钱。
③Location and audience targeting: Set geographic locations and languages. Before launching, check keyword search volume and trends in target regions using Google Trends to avoid wasting budget.
④设置广告预算及点击出价，关键词竞价的基本原则，就是出价越高，用户在搜索关键词时，展示的位置越靠前。当然也不是价格越高越好，毕竟预算有限。
④Set budget and bids. Higher bids generally mean better ad positions, but balance this with your budget constraints.
7、广告组设置：
7. Ad Group Settings:
①设置广告组名称
①Set ad group name
②设置关键字，大家可以设置不同的关键词词组，后期根据推广效果不断优化。
②Set keywords. Create different keyword groups and optimize based on performance.
关键词挖掘我们可以从以下几个方面进行：
Keyword research methods:
❶词根拓展，选择网站主营业务和产品特点选取核心关键词，以关键词为词根拓展长词。
❶Root expansion: Select core keywords based on business and product features, then expand to long-tail keywords.
❷应用场景关键词，从符合产品的应用场景、应用职业中选取合适的关键词。
❷Usage scenario keywords: Choose keywords relevant to product usage scenarios and professions.
❸竞争对手关键词，大家也可以在找到竞品网站之后，抓取竞品的关键词，直接使用。
❸Competitor keywords: Analyze competitor websites and borrow their effective keywords.
8、广告设置：
8. Ad Creation:
左侧为广告设置区域，右侧为预览区域，也就是广告发布之后，用户会看到的效果。广告创意作为用户关键词搜索之后最先看到的部分，可以最直接影响用户是否点击，因此广告的视觉效果就显得愈发重要。
The left panel is for ad setup, while the right shows previews. Ad creatives directly impact click-through rates, making visual presentation crucial.
9、最后一步，确认付款信息。这样我们Google广告也就基本设置完成了。
9. Final step: Confirm payment information. Your Google Ads setup is now complete.
