外贸展会销售6大技巧：从数据统一到客户跟进全攻略
1. 统一销售数据口径 / 1. Unified Sales Data Standards
统一对外销售数据口径：公司历史、规模、销售额、员工数、价格、折扣等。展会期间，媒体也许会到你的展位找新闻。因此，一定要安排专人作为企业与媒体的联系人，以确保对企业的宣传口径始终如一。
Maintain consistent external sales data standards: company history, scale, sales volume, number of employees, prices, discounts, etc. During the exhibition, media may visit your booth for news. Therefore, it's essential to designate a specific person as the company's media contact to ensure consistent corporate messaging.
2. 专业的提问能力 / 2. Professional Questioning Skills
能够针对客户提出专业的问题，并能专业地解答客户的问题。建议训练新手背熟相关问题及相关答案。
Be able to ask professional questions to clients and provide expert answers. It's recommended to train newcomers to memorize relevant questions and answers.
3. 良好的外语沟通能力 / 3. Strong Foreign Language Communication Skills
学习如何在展中快速掌握商展实用的英语句型与买家沟通。良好的英语沟通能力，练习运用专业的商展用语。了解主要地区客户的文化差异、谈判风格，不要以为所有的老外都会英文，不要以为所有的老外都不懂中文，所以出言时要小心。如果你想让自己在展会上有更多的精彩表现机会的话，建议多学些除英语外的其他外语，如日语、法语、俄语、西班牙语等。
Learn how to quickly master practical trade show English phrases for communicating with buyers. Develop strong English communication skills and practice using professional trade show terminology. Understand cultural differences and negotiation styles of clients from major regions. Don't assume all foreigners speak English or that none understand Chinese, so be careful with your words. To enhance your performance at exhibitions, consider learning additional languages besides English, such as Japanese, French, Russian, or Spanish.
4. 展中跟进客户的方法 / 4. Methods for Following Up with Clients During the Show
很多展台销售人员在展中与潜在客户沟通后忽略了与客户约定跟进时间和方法。应向潜在客户询问展后什么时间、什么方法沟通较为方便，以确认我们的展后跟进计划。如：If we were to follow up with you, what is the most convenient time for us to call you? Are mornings best? Thanks for stopping by our booth!
Many booth salespeople neglect to agree on follow-up times and methods after communicating with potential clients at the show. Ask potential clients about the most convenient time and method for post-show communication to confirm our follow-up plan. For example: "If we were to follow up with you, what is the most convenient time for us to call you? Are mornings best? Thanks for stopping by our booth!"
5. 记录客户的联系方式 / 5. Recording Client Contact Information
如客户所带名片数量有限或已经派完的话，可建议客户在留言本上留言，写出其联系方式及详细采购需求。另外在向客户索取名片时，记得问其MSN、SKYPE、YAHOO MESSENGER等即时通信在线联系方式，并记下其要采购的产品及基本要求。
If clients have limited or no business cards left, suggest they leave their contact information and detailed purchasing requirements in a guestbook. When asking for business cards, remember to inquire about their instant messaging contacts like MSN, Skype, or Yahoo Messenger, and note down the products they want to purchase and basic requirements.
6. 避免与客户争辩 / 6. Avoid Arguing with Clients
展中与客户沟通中应避免与客户发生争论、反驳，否则最终会因赢得争辩而失去订单。同时，避免过分承诺、担保、过分乞求客户等。
Avoid arguments and rebuttals when communicating with clients at the show, as you might win the argument but lose the order. Also, avoid over-promising, excessive guarantees, or begging clients.
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