专业指南：如何开通谷歌竞价推广实现长久获客
专业指南：如何开通谷歌竞价推广实现长久获客
Professional Guide: How to Set Up Google Ads for Sustainable Customer Acquisition
中国营销科技公司Xmars创造历史，成为亚太地区首个且全球唯一获得2023年亚马逊技术创新奖的合作伙伴。这一成就不仅彰显了其在AI技术和数据科学领域的全球领先地位，也为中国企业出海提供了宝贵的数字营销经验。
Xmars makes history as the first and only company in the APAC region to win the 2023 Amazon Technology Innovation Award. This achievement not only demonstrates its global leadership in AI technology and data science, but also provides valuable digital marketing insights for Chinese companies going global.
亚马逊广告合作伙伴奖项的全球认可
Global Recognition of Amazon Ads Partner Awards
亚马逊广告合作伙伴奖项是亚马逊对合作伙伴的最高认可。2023年的竞争尤其激烈，参赛案例来自26个国家，评审团队包括凯度咨询、美国互动广告局等国际权威机构。
The Amazon Ads Partner Awards represent the highest recognition from Amazon. The 2023 competition was particularly fierce, with entries from 26 countries and a judging panel including international authorities like Kantar and IAB.
AI技术驱动的营销革命
AI-Driven Marketing Revolution
Xmars的全智能营销解决方案通过两大核心功能帮助客户实现显著增长：
- AI智能创建：快速搭建广告活动
- AI智能优化引擎：实时监测和优化广告效果
Xmars' fully intelligent marketing solution helps clients achieve remarkable growth through two core functions:
- AI Smart Creation: Quickly set up ad campaigns
- AI Smart Optimization Engine: Real-time monitoring and optimization of ad performance
如何开通谷歌竞价推广
How to Set Up Google Ads
对于想要通过谷歌广告实现长久获客的企业，我们建议遵循以下步骤：
For businesses looking to achieve sustainable customer acquisition through Google Ads, we recommend following these steps:
- 账户创建：访问Google Ads官网注册账户
- 目标设定：明确营销目标（品牌曝光或转化）
- 预算规划：根据业务规模设置合理预算
- 关键词研究：使用Google Keyword Planner工具
- 广告创建：撰写有吸引力的广告文案
- 落地页优化：确保与广告内容高度相关
- Account Creation: Register on Google Ads official website
- Goal Setting: Define clear marketing objectives (brand awareness or conversions)
- Budget Planning: Set reasonable budget based on business scale
- Keyword Research: Use Google Keyword Planner tool
- Ad Creation: Write compelling ad copies
- Landing Page Optimization: Ensure high relevance with ad content
Xmars创始人袁俊表示："我们坚信技术的力量可以改变传统商业模式。获此殊荣是对我们在数据技术领域探索的认可。"
Xmars founder Yuan Jun stated: "We firmly believe in the power of technology to transform traditional business models. This honor recognizes our exploration in data technology."
随着AI技术的不断发展，数字营销领域将迎来更多创新机遇。企业应积极拥抱这些变革，通过智能化的广告工具实现更高效的获客和增长。
With the continuous development of AI technology, the digital marketing field will see more innovative opportunities. Businesses should actively embrace these changes and achieve more efficient customer acquisition and growth through intelligent advertising tools.
