安踏"欧文一代"进入欧美主流零售渠道 全球化战略再进一步
中国运动品牌安踏在欧美市场取得重要突破。由NBA球星凯里·欧文父亲参与设计的安踏「KAI1 SPEED」篮球鞋，近日成功进驻北美和欧洲60余家Foot Locker门店，以及美国DSG Footwear线下渠道。
"This is a major breakthrough for Chinese sportswear brand ANTA in Western markets," said industry analysts. The KAI1 SPEED basketball shoes, co-designed by NBA star Kyrie Irving's father, have recently entered over 60 Foot Locker stores across North America and Europe, as well as DSG Footwear's physical retail channels in the US.
特别值得注意的是，其中美国44家Foot Locker属于「HOME COURT」高端篮球概念店。这类店铺仅限Nike、Jordan、Adidas等7个国际一线品牌入驻，而安踏将在店内核心位置进行产品陈列。
Particularly noteworthy is that 44 of these Foot Locker stores in the US are "HOME COURT" premium basketball concept stores. These stores only carry products from seven top international brands including Nike and Adidas, with ANTA products being displayed in prominent locations.
Foot Locker、JD Sports和Dick's Sporting Goods(DSG)被称为"欧美三大运动用品零售商"，在全球26个国家拥有超过2400家门店。对运动品牌而言，进入这些渠道具有重要战略意义。
Foot Locker, JD Sports and Dick's Sporting Goods (DSG) are known as the "Big Three sportswear retailers" in Western markets, operating over 2,400 stores across 26 countries worldwide. Gaining shelf space in these channels holds significant strategic value for sportswear brands.
安踏品牌CEO徐阳曾表示："与欧文的合作是安踏出海的一次性钥匙。这些国际连锁零售商只给你一次机会，如果成功，未来才会有更多长期合作机会。"
ANTA brand CEO Xu Yang previously stated: "The partnership with Irving is a one-time key for ANTA's overseas expansion." These international retail chains only give you one chance - if successful, more long-term cooperation opportunities will follow."
此次渠道突破标志着安踏全球化战略进入新阶段。业内人士分析，这将为安踏带来真实的欧美市场反馈，对其后续国际化布局至关重要。
This channel breakthrough marks a new phase in ANTA's globalization strategy. Industry insiders believe it will provide authentic market feedback from Western consumers, which is crucial for ANTA's future international expansion plans.
