杭州SEO推广与谷歌竞价广告的站外推广秘密武器
对于网站SEO站外推广，通常主要分为两种情况：一是获取网站排名，二是获取网站流量。
For off-page SEO promotion, there are generally two scenarios: one is to improve website rankings, the other is to drive website traffic.
一、获取网站排名 | Improving Website Rankings
SEO在站外获取网站排名的途径，主要是依托外链建设，常见的外链建设方法包括：
For off-page SEO ranking improvements, the primary method is through link building. Common link building strategies include:
1. 内容营销 | Content Marketing
如果你的站点具有一定流量基础，那么你可以基于内容为王，利用优质原创内容，促使访问者进行有效的转发。
If your website has decent traffic, you can leverage high-quality original content to encourage sharing and backlinks.
2. 行业投稿 | Industry Guest Posts
向行业权威站点投稿获取外链，确保内容高度相关。
Publish guest posts on authoritative industry websites to earn backlinks with relevant content.
3. 软文发布 | Sponsored Articles
付费在新闻源站点投放文章，提高搜索引擎信任度。
Paid article placements on news sites to boost search engine trust.
二、获取网站流量 | Driving Website Traffic
1. 社交网络 | Social Media
利用新媒体平台进行品牌传播，提升品牌词搜索量。
Leverage social platforms for brand building and increasing branded search volume.
2. 付费推广 | Paid Advertising
包括SEM、网站联盟等精准流量获取方式，落地页设计至关重要。
Includes SEM, ad networks for targeted traffic - landing page design is critical.
值得提醒的是：无论采用哪种方法，都需要持续优化和测试效果。
Important reminder: All methods require continuous optimization and performance testing.
