株洲谷歌竞价推广哪家好？羽绒服外贸市场淡季不淡行情分析
本周羽绒行情全面上涨。随着气温不断下降，各大羽绒服卖场全力迎接销售旺季，同时疫情防控政策的转向，也让复市的批发市场店主松了口气。
Down jacket market sees overall price increase this week. As temperatures continue to drop, major down jacket retailers are fully preparing for the peak sales season. Meanwhile, the adjustment of pandemic prevention policies has brought relief to wholesale market owners who are reopening their businesses.
行情小结：今年双12看似打了一个哑炮，实质上羽绒服销量大有增长。因应市道好转，有品牌商加单生产羽绒服，不过由于各品牌羽绒服都在使用新标准，所以非标手感绒已难有市场，而适用于新标生产的清水原料绒，则受到抢购。
Market Summary: Although this year's Double 12 shopping festival appeared quiet on surface, down jacket sales actually saw significant growth. Responding to market improvement, some brands have increased production orders. However, as all brands adopt new standards, non-standard down materials are losing market share while water-cleaned raw materials suitable for new standards are in high demand.
本周利好消息 | Positive News This Week
1. 嘉兴羽绒人赴日抢订单
随着疫情防控举措的优化调整，浙江各地相继推出"包机+参展+商务洽谈"模式。嘉兴市商务局组织60家企业去到东京，在AFF（亚洲纺织成衣展）上争取订单。
1. Jiaxing Down Industry Professionals Rush to Japan for Orders
With the optimization of pandemic prevention measures, Zhejiang has launched the "chartered flights + exhibitions + business negotiations" model. Jiaxing Commerce Bureau organized 60 enterprises to Tokyo for the AFF (Asia Fashion Fair) to secure orders.
2. "抢单团"陆续归来，最大的一单2万件羽绒服
浙江出海拓市场的商务团已经满载归来，杉惠服饰业务经理华一帆表示此行最大的一单是2万件羽绒服，目前已经谈到了打版阶段。
2. "Order-Snatching Teams" Return with Biggest Order of 20,000 Down Jackets
Zhejiang's business delegations returning from overseas markets have achieved fruitful results. Hua Yifan, business manager of Shanhui Apparel, said their biggest order was for 20,000 down jackets, currently in the sampling stage.
3. 欧洲订单逐渐增加，已排到明年的五月份
鸿曌服饰董事长任力云表示："欧洲订单逐渐增加，订单数量同期相比增加40%左右...目前我们每月发放四到五万件羽绒服往德国，订单数量已排到明年的五月份。"
3. European Orders Gradually Increasing, Scheduled Until May Next Year
Ren Liyun, chairman of Hongzhao Apparel, said: "European orders are gradually increasing, about 40% higher than the same period last year... We currently ship 40,000-50,000 down jackets to Germany monthly, with orders scheduled until May next year."
本周利空消息 | Negative News This Week
1. 韩国着手快时尚服装垃圾问题
数据显示，韩国平均每天产生的服装垃圾超过200吨。某高档羽绒服品牌已回收了70多万件旧衣物，把收集到的羽绒再次加工。
1. South Korea Tackles Fast Fashion Waste Problem
Data shows South Korea generates over 200 tons of clothing waste daily. A premium down jacket brand has recycled more than 700,000 used garments, reprocessing the collected down materials.
2. 羽绒服代工大厂今年首次出现负成长
羽绒服代工大厂光隆（8916）11月营收今年首次出现负成长，羽绒原料和家纺两部门由于年底季节性拉货变缓。
2. Major Down Jacket OEM Manufacturer Sees First Negative Growth This Year
Kwong Lung (8916), a major down jacket OEM manufacturer, reported its first negative growth in November this year, with both down material and home textile sectors slowing due to seasonal factors.
3. 后疫情时代的企业挑战
钟南山团队预测疫情峰值将在明年1月底2月出现，外贸企业需要准备员工感染的应急预案。
3. Post-Pandemic Challenges for Enterprises
Zhong Nanshan's team predicts the pandemic peak will occur in late January to February next year. Export enterprises need contingency plans for employee infections.
SEO优化建议：本文通过羽绒服行业最新行情分析，包含国内外市场动态、订单趋势和疫情影响，为株洲地区寻找谷歌竞价推广服务的客户提供行业背景参考。关键词包括"羽绒服外贸"、"株洲谷歌推广"、"淡季行情"等。
SEO Suggestions: This article provides the latest market analysis of down jacket industry, covering domestic and international market trends, order situations and pandemic impacts, offering industry background for Zhuzhou clients seeking Google bidding promotion services. Keywords include "down jacket export", "Zhuzhou Google promotion", "off-season market" etc.
