2024年中国宠物用品行业消费者行为洞察及外贸出口策略
中国宠物用品市场持续增长 | China Pet Supplies Market Continues to Grow
近年来，宠物逐渐成为人们的精神寄托，在供需端以及资本的共同推动下，中国宠物经济产业增长迅速。iiMedia Research（艾媒咨询）数据显示，2023年中国宠物用品市场达到407亿元，同比增长10.3%。预计到2025年，市场规模有望达到484亿元。
In recent years, pets have gradually become people's emotional support. Driven by supply and demand as well as capital, China's pet economy industry has grown rapidly. According to iiMedia Research data, China's pet supplies market reached 40.7 billion yuan in 2023, a year-on-year increase of 10.3%. It is expected to reach 48.4 billion yuan by 2025.
消费者购买行为分析 | Consumer Purchase Behavior Analysis
数据显示，79.04%的消费者会选择宠物清洁护理用品，49.82%选择宠物服饰出行用品。在购买频率方面，47.24%的消费者每月购买1-2次，47.61%每月购买3-4次。
Data shows that 79.04% of consumers choose pet cleaning and care products, while 49.82% choose pet clothing and travel products. In terms of purchase frequency, 47.24% of consumers purchase 1-2 times per month, and 47.61% purchase 3-4 times per month.
消费者关注因素 | Key Consumer Concerns
65.07%的消费者最关注产品功能性，60.48%关注质量，54.41%关注安全性。这表明中国消费者对宠物用品的品质要求正在不断提高。
65.07% of consumers pay most attention to product functionality, 60.48% focus on quality, and 54.41% care about safety. This indicates that Chinese consumers' quality requirements for pet products are continuously increasing.
销售渠道分布 | Sales Channel Distribution
50.92%的消费者通过宠物店或专卖店购买，49.26%通过新型电商平台（如抖音、快手），47.79%通过传统电商平台（淘宝、天猫、京东）。
50.92% of consumers purchase through pet stores or specialty stores, 49.26% through new e-commerce platforms (such as Douyin, Kuaishou), and 47.79% through traditional e-commerce platforms (Taobao, Tmall, JD.com).
品牌竞争格局 | Brand Competitive Landscape
华元宠物（38.79%）、来旺兄弟（35.66%）和GiGwi贵为（34.01%）是目前最受消费者欢迎的三大品牌。
Huayuan Pet (38.79%), Laiwang Brothers (35.66%) and GiGwi (34.01%) are currently the three most popular brands among consumers.
外贸出口与谷歌推广建议 | Foreign Trade Export and Google Promotion Suggestions
对于外贸出口企业，建议：1）重点关注清洁护理类产品；2）确保产品质量和安全性；3）多渠道布局销售网络。关于谷歌推广，虽然自然流量很重要，但在竞争激烈的国际市场，适当的付费推广能有效提升品牌曝光，建议结合SEO和PPC进行综合营销。
For foreign trade export enterprises, it is recommended to: 1) Focus on cleaning and care products; 2) Ensure product quality and safety; 3) Develop multi-channel sales networks. Regarding Google promotion, although organic traffic is important, in the highly competitive international market, appropriate paid promotion can effectively enhance brand exposure. It is recommended to combine SEO and PPC for comprehensive marketing.
