2023年眼镜行业年度盘点：产品创新与市场升级
2023年眼镜行业年度盘点：产品创新与市场升级
2023 Eyewear Industry Annual Review: Product Innovation and Market Upgrade
编者按：回顾2023年，眼镜行业在不确定性中稳步发展。本文将通过盘点行业热点事件，分析增长趋势，与业内人士共同展望行业发展新篇章。
Editor's Note: Looking back at 2023, the eyewear industry has developed steadily amidst uncertainties. This article will review industry hotspots and analyze growth trends to jointly explore new chapters of industry development with professionals.
市场概况 Market Overview
2023年被定义为"消费提振年"。国家统计局数据显示，2023年社会消费品零售总额达471495亿元，同比增长7.2%。眼镜行业保持稳健增长，主要得益于消费升级和全民眼健康意识提升。
2023 was defined as the "Year of Consumption Boost". According to National Bureau of Statistics, total retail sales reached 4714.95 billion yuan, up 7.2% year-on-year. The eyewear industry maintained steady growth, benefiting from consumption upgrade and rising public awareness of eye health.
外贸表现 Foreign Trade Performance
2023年，我国眼镜产品出口额达572.43亿元人民币，同比增长6.2%。其中：
- 太阳镜及成镜出口增长近10%
- 镜片出口保持稳定
- 对东盟国家出口增长8.23%
- 对俄罗斯出口激增90%
In 2023, China's eyewear exports reached 57.243 billion yuan, up 6.2% year-on-year. Highlights include:
- Sunglasses and finished glasses exports increased by nearly 10%
- Lens exports remained stable
- Exports to ASEAN countries grew by 8.23%
- Exports to Russia surged by 90%
零售趋势 Retail Trends
近视管理镜片成为增长主力：
- 博士眼镜离焦镜片销量同比增长93.77%
- 暑期配镜量增长超70%
- 自有品牌镜片销量增长62.90%
Myopia management lenses became the growth driver:
- Boli Eyewear's defocus lenses sales increased by 93.77%
- Summer prescription volume grew over 70%
- Private label lenses sales rose 62.90%
线上渠道表现亮眼：
- 博士眼镜线上平台交易额达1.48亿元
- 抖音平台转化收入6134.49万元
Online channels performed remarkably:
- Boli Eyewear's online platform GMV reached 148 million yuan
- Douyin platform converted 61.3449 million yuan revenue
镜片产品 Lens Products
功能性镜片表现突出：
- 明月镜片功能性镜片占比提升
- 康耐特1.74高折射率镜片营收增长23.1%
- 车房定制镜片业务增长22.5%
Functional lenses performed exceptionally:
- Mingyue increased functional lenses proportion
- Conant 1.74 high-index lenses revenue grew 23.1%
- Customized lenses business increased 22.5%
眼科市场 Ophthalmology Market
2023年眼科领域融资超11亿元，主要企业表现：
- 爱尔眼科营收160.47亿元，增长22.95%
- 普瑞眼科净利润增长237.48%
- 华厦眼科营收31.02亿元，增长22.98%
Ophthalmology sector raised over 1.1 billion yuan in 2023, key players:
- Aier Eye Hospital revenue 16.047 billion yuan, up 22.95%
- Purui Eye Hospital net profit grew 237.48%
- Huaxia Eye Hospital revenue 3.102 billion yuan, up 22.98%
展望：随着技术进步和市场深度开发，眼镜行业将迎来更多创新机遇。
Outlook: With technological advancement and market development, the eyewear industry will embrace more innovation opportunities.
